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How to Accelerate The Digital Transformation Process

Shamir Duverseau

Customer Experience

Before the pandemic, 8 out of 10 organizations were pursuing large-scale digital transformation efforts. Yet, fewer than one-third reported success and were up against a 45% chance of delivering less profit than expected. Now that COVID-19 has brought about 10 years’ worth of change in 14 months, the pressure on businesses to digitally transform has . . .

Why Digital Adoption is More than Just Digital Tools

Alex Corzo

Customer Experience

73% of companies report that if they don’t adopt new digital tools and commit to digital transformation they will soon be out of business or marginalized. Critically, respondents in the same report state that the two most important facets to a successful digital adoption effort are: In other words, when it comes to digital adoption, . . .

A Landing Page Development Process for More Conversions

Shamir Duverseau

Digital Creative and Copywriting

Across industries, landing page conversion rates average 2.35%, with the best landing pages converting 11% of their visitors into leads or customers. The gap between average and exceptional landing pages boils down to strategy. Marketers often create landing pages without a clear direction, purpose, or consideration for the customer journey. And if you don’t center . . .

How to Find New Growth Opportunities by Conducting a Modern Marketing Audit

Shamir Duverseau

Despite the rise of distinctly 21st-century marketing tools, many businesses use a marketing audit model that’s barely changed since the 1950s. This older model does not take into account new trends, fresh ideas and, most importantly, the digital experience. In order to audit the entire digital experience across every touchpoint, it’s no longer possible to . . .

How to Build Processes Around New Marketing Platforms

Alex Corzo

The marketing technology landscape is evolving at a rapid pace. While a robust marketplace may seem favorable, this actually makes choosing the right tools for your business a challenge. Why? Because investing in a shiny new tool without an implementation and management strategy is like buying an expensive Ferrari and storing it in the garage. . . .

How to Modernize Your Marketing Legacy Systems: Evaluating & Adopting Your Tech Stack

Shamir Duverseau

Your marketing technology stack empowers your team to do great work. Generating impressive results not only becomes efficient, but enjoyable when the right tools are in place. But for many organizations, their existing martech stack is more of a hindrance. Old-school technologies that have fallen behind get in the way, preventing great marketing talent from . . .

Best Practices to Optimize Digital Engagement in 2021

Shamir Duverseau

Customer Relationships / CRM

Digital engagement, or how your company engages and serves customers across channels, is the secret ingredient to a winning business strategy. Customer expectations are higher than ever before. Technology has transformed how your company serves customers; the key to success today is making every experience convenient and seamless on every channel. According to our partners . . .

A/B Testing: Experiments to Optimize Digital Customer Experiences

Shamir Duverseau

A/B Testing and CRO

The pandemic has brought us to a key junction between culture, technology and economic complications. With the rapidly evolving digital economy, we were already barreling to this point, but COVID-19 created a need to standardize and scale digital-first service and communications immediately. With so much changing every day in this pandemic, being flexible has become . . .

How to Manage Digital Transformation in Community & Technical Colleges

Alex Corzo

Consumer Insights

Just as it has done with everything else, the COVID-19 pandemic has forced educators to go all in on digital — whether they’re ready or not. All learning institutions have had to transform from physical hubs of learning to digital hubs, virtually overnight. On top of that, higher education institutions that have traditionally relied on . . .

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