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How to Build A Martech Stack in 2021: The Complete Guide

Shamir Duverseau

automation marketing technology

Your marketing technology stack (martech stack) is a group of technologies used to prepare, conduct, and track your marketing activity. Combining various tools allows you to organize and streamline your marketing strategy and create more purposeful campaigns and user journeys. In fact, according to the 2019 Netskope Cloud Report, the average enterprise uses 120 marketing . . .

How to Evaluate and Implement New Digital Marketing Tools (Without the Fuss)

Alex Corzo

marketing technology

Digital marketing spend has consistently doubled every year for the past eight years. That’s because as society moves online, customer demand for digital access and convenience has steadily increased. Not only is it important to invest in your digital marketing in order to reach and communicate with your audiences, but it is crucial to invest . . .

How to Expand Real Estate Lead Generation Through Digital Transformation

Shamir Duverseau

digital marketing real estate

In 2019, 90% of real estate firms had websites, proving that digital real estate industry experiences were already on the rise pre-pandemic. That said, the COVID-19 economy has highlighted the importance of empowering potential clients with flexible access in the modern home hunt. As a result, simply having a real estate website and basic web . . .

How to Accelerate The Digital Transformation Process

Shamir Duverseau

digital experience

Before the pandemic, 8 out of 10 organizations were pursuing large-scale digital transformation efforts. Yet, fewer than one-third reported success and were up against a 45% chance of delivering less profit than expected. Now that COVID-19 has brought about 10 years’ worth of change in 14 months, the pressure on businesses to digitally transform has . . .

Why Digital Adoption is More than Just Digital Tools

Alex Corzo

digital experience

73% of companies report that if they don’t adopt new digital tools and commit to digital transformation they will soon be out of business or marginalized. Critically, respondents in the same report state that the two most important facets to a successful digital adoption effort are: Strategy Strong leadership In other words, when it comes . . .

A Landing Page Development Process for More Conversions

Shamir Duverseau

digital marketing

Across industries, landing page conversion rates average 2.35%, with the best landing pages converting 11% of their visitors into leads or customers. The gap between average and exceptional landing pages boils down to strategy. Marketers often create landing pages without a clear direction, purpose, or consideration for the customer journey. And if you don’t center . . .

How to Find New Growth Opportunities by Conducting a Modern Marketing Audit

Shamir Duverseau

Despite the rise of distinctly 21st-century marketing tools, many businesses use a marketing audit model that’s barely changed since the 1950s. This older model does not take into account new trends, fresh ideas and, most importantly, the digital experience. In order to audit the entire digital experience across every touchpoint, it’s no longer possible to . . .

How to Build Processes Around New Marketing Platforms

Alex Corzo

marketing technology

The marketing technology landscape is evolving at a rapid pace. While a robust marketplace may seem favorable, this actually makes choosing the right tools for your business a challenge. Why? Because investing in a shiny new tool without an implementation and management strategy is like buying an expensive Ferrari and storing it in the garage. . . .

How to Modernize Your Marketing Legacy Systems: Evaluating & Adopting Your Tech Stack

Shamir Duverseau

digital experience marketing technology

Your marketing technology stack empowers your team to do great work. Generating impressive results not only becomes efficient, but enjoyable when the right tools are in place. But for many organizations, their existing martech stack is more of a hindrance. Old-school technologies that have fallen behind get in the way, preventing great marketing talent from . . .