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4 Methods for Improving Conversion Rates

person Shamir Duverseau

a/b testing analytics email marketing optimization
Conversion rate optimization— it’s a mouthful. It’s also a science and an art … and frankly, a lot of work. But few aspects of your digital marketing strategy are more important than this cumbersome term. Our crowd of friends at Wikipedia define conversion rate optimization (CRO) as, "a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage."  If you just totally zoned out, or assumed this was just a fancy way of talking about split testing, we understand. At Smart Panda Labs, we define CRO a little differently—it’s a way of thinking about all the digital experiences you offer.

Small Step For Conversion, Giant Leap For UX

person Cheryl Myers

testing user experience website analytics website optimization
This is not our first public display of affection for testing—we love tests, and we love to talk about them. In a previous post, for example, Shamir Duverseau shared three ways a testing and optimization program can help you increase revenue, reduce costs and improve customer loyalty. We’ve also shared a compelling testing case study on Optimizely’s blog, and theorized how a mobile app test might have saved Netflix considerable headache.