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How to Build Marketing Dashboards that Everyone Cares About

person Shamir Duverseau

Data Analytics and Customer Intelligence
According to Gartner, 32% of CMOs believe marketing analytics and competitive insights are the most important capabilities that support marketing strategies.  However, many marketers find it challenging to demonstrate the quantitative impact of their marketing activities. Effective marketing dashboards help address this by providing the insights needed to grow conversions, achieve goals, and scale marketing . . .