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Any entry-level marketer can tell you that it’s important to make decisions based on data. In practice, even the best marketing teams often find themselves making decisions based on hypotheses. Leveraging data to its fullest potential allows your team to increase personalization, improve the customer journey, and make smarter business decisions that lead to a . . .

According to Gartner, 32% of CMOs believe marketing analytics and competitive insights are the most important capabilities that support marketing strategies.  However, many marketers find it challenging to demonstrate the quantitative impact of their marketing activities. Effective marketing dashboards help address this by providing the insights needed to grow conversions, achieve goals, and scale marketing . . .