
How to Build A Martech Stack in 2021: The Complete Guide
automation
marketing technology
Your marketing technology stack (martech stack) is a group of technologies used to prepare, conduct, and track your marketing activity. Combining various tools allows you to organize and streamline your marketing strategy and create more purposeful campaigns and user journeys. In fact, according to the 2019 Netskope Cloud Report, the average enterprise uses 120 marketing . . .