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What We Learned from Opticon ’17 — and Office Space

person Shamir Duverseau

analytics digital marketing marketing technology testing
My colleagues and I recently returned from Optimizely’s annual conference, Opticon 2017, in Las Vegas. The focus of this year’s event was on building and scaling a culture of experimentation across teams, channels, products and device. The three-day conference was attended by more than 1200 executives, product managers, marketers, testing novices, experimentation gurus and developers. As well as four smart pandas.

What Digital Marketers Can Learn from Amazon’s Purchase of Whole Foods Market

person Jessica Porges

analytics automation business tips consumer insights customer intelligence email marketing marketing technology personalization real estate tag management systems website analytics
My kids are back in school, and Amazon just closed their deal to buy Whole Foods Market. What do these events have to do with one another, you ask? A lot. As with all things Amazon, their focus is on me—the customer—and my experience. The more they know about me, the more relevant my experience with them becomes. To that end, enter Whole Foods Market.

4 Methods for Improving Conversion Rates

person Shamir Duverseau

a/b testing analytics email marketing optimization
Conversion rate optimization— it’s a mouthful. It’s also a science and an art … and frankly, a lot of work. But few aspects of your digital marketing strategy are more important than this cumbersome term. Our crowd of friends at Wikipedia define conversion rate optimization (CRO) as, "a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage."  If you just totally zoned out, or assumed this was just a fancy way of talking about split testing, we understand. At Smart Panda Labs, we define CRO a little differently—it’s a way of thinking about all the digital experiences you offer.

Small Step For Conversion, Giant Leap For UX

person Alex Corzo

testing user experience website analytics website optimization
This is not our first public display of affection for testing—we love tests, and we love to talk about them. In a previous post, for example, Shamir Duverseau shared three ways a testing and optimization program can help you increase revenue, reduce costs and improve customer loyalty. We’ve also shared a compelling testing case study on Optimizely’s blog, and theorized how a mobile app test might have saved Netflix considerable headache.