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Data, Diversity, and Design

person Shamir Duverseau

customer intelligence data testing work-life balance working remote
Does diversity in design make a difference? What key role does design play in this process? And if so, how do we measure this and tie it to meeting and exceeding business goals? These were some of the questions we tackled last month at the dmi: Diversity in Design conference in Washington D.C. In our session, and in this post, we explore how this understanding of human cognition squares with our roles as designers and digital strategists, including how and why digital experiences should reflect the realities of the diverse audiences for whom we are designing.

Is Digital Experience Worth More Than Conversions?

person Shamir Duverseau

a/b testing consumer insights cro digital experience
Digital excellence is about the experience. Being a digital leader means shifting from a mindset of conversion rate optimization (CRO) to one of digital experience optimization (DXO). We’re not implying that conversions don’t matter but instead that a broader view is necessary. Growth-minded organizations must pay attention to each touchpoint between a customer and their brand—touchpoints that lead not only to the initial transaction but to an ongoing relationship.

7 Tips for Transitioning to a New Agency

person Lisa Edwards

digital marketing marketing seo
If you’ve decided that it’s time to make the move to a new digital agency, then it’s likely the following has also occurred to you: 1) breaking up is hard to do and 2) the transition has a lot of moving parts. How are you communicating the change of direction? Is there a plan in place to ensure campaigns can persist without disruption? And who the heck has all the passwords to the technology platforms? Companies planning for or in the midst of a switch can benefit from these tips to ensure the new agency is able to get up and running as seamlessly as possible, with less downtime for your marketing efforts and more opportunities to improve the process.

10 Tips for Working from Home—A Mother’s Perspective

person Alex Corzo

work-life balance working remote
My day starts at 4:45 am, when I get up and go to the gym. Shortly after my workout, the waterfall of demands begins. From making breakfast for the kids to reading through my emails, by 8:30 am I’ve been up for almost four hours and am practically thinking about lunch. Nearly eight years ago I decided to leave traditional corporate life behind and cofound a digital marketing agency. A virtual firm, we rely on a team of people who work remotely, the majority of whom happen to be moms. I made this shift, in part, because I wanted greater work-life balance and to be more available for my family.