Salesforce is Getting (Even More) Personal
analytics customer intelligence data omnichannel marketing
Several of my colleagues and I recently returned from the 2018 Salesforce Connections conference in Chicago — an outstanding event focused on supporting connected customer journeys. There were dozens of sessions designed to help digital marketers better understand how to how to create personalized experiences at every touchpoint, specifically in light of constantly evolving technology and the new ways in which customers interact with devices (you can read some of our takeaways here). The conference was also an exciting opportunity to learn about many of the upcoming changes for the Salesforce 2018/19 roadmap, including a partnership with Google and the introduction of Interaction Studio.