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Digital Marketing: What’s Now + What’s Next

person Charlene Hixon

conference takeaways digital trends email marketing organic search
It seems like with every passing day our digital world is exponentially more exciting — and more personal. Google knows when it’s cold in my house, Apple knows when and where I go for my run and Amazon knows what I bought for my grandmother last month. Personalization is happening at our fingertips, on our wrists and by command (“Alexa, make my life easier.”) And as a digital marketer, I know that customers – both B2B and B2C – now look beyond product, rewarding businesses that can deliver a more convenient, personalized experience.

Content Edits with GTM? Just Say No.

person Ravi Chandramouli

seo tag management systems
Google Tag Manager (GTM) makes it easy for marketers to add and update website tags with just a few clicks, and without needing to edit website code. We’ve touted its virtues previously on this blog, including the ease by which it can be learned and launched, and of course, the fact that it’s free. In some cases, however, the easiest path is the wrong one. The urge to make SEO changes using GTM, for example, is a trend I don’t recommend.

5 Components to an Email Apology

person Alex Corzo

copywriting email marketing Featured
Don’t worry, it’s happened to the best of us. You sent a marketing email too soon and left placeholder copy in the subject line—you know, the dreaded "Subject Line Goes Here." Your invitations had the wrong date on them. Your team sent a members-only promotion—to non-members. Your automation went haywire and sent seven simultaneous, identical emails to everyone on your list (yes, it's happened). The deals you sent your subscribers expired last week. Every single email was addressed to "Dear [First Name].” The horror!

What We Learned from Opticon ’17 — and Office Space

person Shamir Duverseau

analytics digital marketing marketing technology testing
My colleagues and I recently returned from Optimizely’s annual conference, Opticon 2017, in Las Vegas. The focus of this year’s event was on building and scaling a culture of experimentation across teams, channels, products and device. The three-day conference was attended by more than 1200 executives, product managers, marketers, testing novices, experimentation gurus and developers. As well as four smart pandas.

What Digital Marketers Can Learn from Amazon’s Purchase of Whole Foods Market

person Jessica Porges

analytics automation business tips consumer insights customer intelligence email marketing marketing technology personalization real estate tag management systems website analytics
My kids are back in school, and Amazon just closed their deal to buy Whole Foods Market. What do these events have to do with one another, you ask? A lot. As with all things Amazon, their focus is on me—the customer—and my experience. The more they know about me, the more relevant my experience with them becomes. To that end, enter Whole Foods Market.