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5 Components to an Email Apology

Alex Corzo

copywriting email marketing Featured

Don’t worry, it’s happened to the best of us. You sent a marketing email too soon and left placeholder copy in the subject line—you know, the dreaded "Subject Line Goes Here." Your invitations had the wrong date on them. Your team sent a members-only promotion—to non-members. Your automation went haywire and sent seven simultaneous, identical emails to everyone on your list (yes, it's happened). The deals you sent your subscribers expired last week. Every single email was addressed to "Dear [First Name].” The horror!

6 Tips for Writing Persuasive Website Copy

D'lynne Plummer

a/b testing copywriting Featured

Persuasion. By definition, it’s a symbolic process whereby people try to convince other people to change their mind or choose a particular course of action in an atmosphere of free choice. Of course, if you’re a marketer, you’re more than familiar with the process of persuasion—it’s the essence of what you do.

10 Tips for Website “Redesigns” in 2018

Shamir Duverseau

a/b testing analytics consumer insights web design

It's the start of a new year, which means everyone is making their resolutions—and already breaking them, too. To be honest, I am not a fan of resolutions. While I applaud the intent to set goals and meet them, the data shows that making one-time resolutions, for most of us, doesn’t work.

Feeling Outnumbered? Try the Major System

Jessica Porges

business tips data event

Have a long list of data to present to your boss or a client? Or maybe you just want to remember your parking spot number at the mall for once in your life. While this may not be a typical Smart Panda Labs post, we can’t resist sharing a fun and memorable (literally) takeaway from Opticon17, Optimizely’s annual conference.

What We Learned from Opticon ’17 — and Office Space

Shamir Duverseau

analytics digital marketing marketing technology testing

My colleagues and I recently returned from Optimizely’s annual conference, Opticon 2017, in Las Vegas. The focus of this year’s event was on building and scaling a culture of experimentation across teams, channels, products and device. The three-day conference was attended by more than 1200 executives, product managers, marketers, testing novices, experimentation gurus and developers. As well as four smart pandas.

What Digital Marketers Can Learn from Amazon’s Purchase of Whole Foods Market

Jessica Porges

analytics automation business tips consumer insights customer intelligence email marketing marketing technology personalization real estate tag management systems website analytics

My kids are back in school, and Amazon just closed their deal to buy Whole Foods Market. What do these events have to do with one another, you ask? A lot. As with all things Amazon, their focus is on me—the customer—and my experience. The more they know about me, the more relevant my experience with them becomes. To that end, enter Whole Foods Market.

4 Methods for Improving Conversion Rates

Shamir Duverseau

a/b testing analytics email marketing optimization

Conversion rate optimization— it’s a mouthful. It’s also a science and an art … and frankly, a lot of work. But few aspects of your digital marketing strategy are more important than this cumbersome term. Our crowd of friends at Wikipedia define conversion rate optimization (CRO) as, "a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage." If you just totally zoned out, or assumed this was just a fancy way of talking about split testing, we understand. At Smart Panda Labs, we define CRO a little differently—it’s a way of thinking about all the digital experiences you offer.

The Future of Email is Interactive

Charlene Hixon

consumer insights digital content email marketing email optimization event

It’s been 46 years since Ray Tomlinson sent the first ever email. The history of email itself is a fascinating evolution, and the progress in email marketing, especially of late, has been exponential. As a CRM + database marketing expert at Smart Panda Labs, it’s my job to keep up with these rapid changes.

Small Step For Conversion, Giant Leap For UX

Alex Corzo

testing user experience website analytics website optimization

This is not our first public display of affection for testing—we love tests, and we love to talk about them. In a previous post, for example, Shamir Duverseau shared three ways a testing and optimization program can help you increase revenue, reduce costs and improve customer loyalty. We’ve also shared a compelling testing case study on Optimizely’s blog, and theorized how a mobile app test might have saved Netflix considerable headache.