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7 Tips for Transitioning to a New Agency

Lisa Edwards

digital marketing marketing seo

If you’ve decided that it’s time to make the move to a new digital agency, then it’s likely the following has also occurred to you: 1) breaking up is hard to do and 2) the transition has a lot of moving parts. How are you communicating the change of direction? Is there a plan in place to ensure campaigns can persist without disruption? And who the heck has all the passwords to the technology platforms? Companies planning for or in the midst of a switch can benefit from these tips to ensure the new agency is able to get up and running as seamlessly as possible, with less downtime for your marketing efforts and more opportunities to improve the process.

3 Steps to Knowing Your Customers Better

Shamir Duverseau

analytics crm customer relationships data personalization tag management systems

According to NationalDayCalendar.com, Get to Know Your Customers Day is observed annually on the third Thursday of each quarter (January, April, July, October). It’s a day intended to encourage businesses to reach out to their patrons and get to know them better.

Increasing Email Engagement with Simple Testing

Alex Corzo

a/b testing blogging email optimization

It’s easy to become complacent with your digital marketing efforts. Take email, for example. You deploy communications, people open them at a satisfactory rate, you move on to the next agenda item. But if you asked a smart panda, they’d tell you that you might be leaving considerable engagement on the table—and missing out on all the fun!—when you pass up an opportunity to test.

10 Tips for Working from Home—A Mother’s Perspective

Alex Corzo

work-life balance working remote

My day starts at 4:45 am, when I get up and go to the gym. Shortly after my workout, the waterfall of demands begins. From making breakfast for the kids to reading through my emails, by 8:30 am I’ve been up for almost four hours and am practically thinking about lunch. Nearly eight years ago I decided to leave traditional corporate life behind and cofound a digital marketing agency. A virtual firm, we rely on a team of people who work remotely, the majority of whom happen to be moms. I made this shift, in part, because I wanted greater work-life balance and to be more available for my family.

Salesforce is Getting (Even More) Personal

Alex Corzo

analytics customer intelligence data omnichannel marketing

Several of my colleagues and I recently returned from the 2018 Salesforce Connections conference in Chicago — an outstanding event focused on supporting connected customer journeys. There were dozens of sessions designed to help digital marketers better understand how to how to create personalized experiences at every touchpoint, specifically in light of constantly evolving technology and the new ways in which customers interact with devices (you can read some of our takeaways here). The conference was also an exciting opportunity to learn about many of the upcoming changes for the Salesforce 2018/19 roadmap, including a partnership with Google and the introduction of Interaction Studio.

Digital Marketing: What’s Now + What’s Next

Alex Corzo

conference takeaways digital trends email marketing organic search

It seems like with every passing day our digital world is exponentially more exciting — and more personal. Google knows when it’s cold in my house, Apple knows when and where I go for my run and Amazon knows what I bought for my grandmother last month. Personalization is happening at our fingertips, on our wrists and by command (“Alexa, make my life easier.”) And as a digital marketer, I know that customers – both B2B and B2C – now look beyond product, rewarding businesses that can deliver a more convenient, personalized experience.

Diversity and Inclusion by Design

Alex Corzo

conference takeaways design thinking diversity inclusion

Early last week, Starbucks shut its stores to conduct an inclusion class for employees. The following day, the ABC network canceled its hit sitcom “Roseanne” due to racist twitter remarks by its star. It's 2018—why are we as a society still struggling with diversity, inclusion, and race? And what can we do about it?

Content Edits with GTM? Just Say No.

Ravi Chandramouli

seo tag management systems

Google Tag Manager (GTM) makes it easy for marketers to add and update website tags with just a few clicks, and without needing to edit website code. We’ve touted its virtues previously on this blog, including the ease by which it can be learned and launched, and of course, the fact that it’s free. In some cases, however, the easiest path is the wrong one. The urge to make SEO changes using GTM, for example, is a trend I don’t recommend.

5 Components to an Email Apology

Alex Corzo

copywriting email marketing Featured

Don’t worry, it’s happened to the best of us. You sent a marketing email too soon and left placeholder copy in the subject line—you know, the dreaded "Subject Line Goes Here." Your invitations had the wrong date on them. Your team sent a members-only promotion—to non-members. Your automation went haywire and sent seven simultaneous, identical emails to everyone on your list (yes, it's happened). The deals you sent your subscribers expired last week. Every single email was addressed to "Dear [First Name].” The horror!