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How to Find New Growth Opportunities by Conducting a Modern Marketing Audit

Shamir Duverseau

Despite the rise of distinctly 21st-century marketing tools, many businesses use a marketing audit model that’s barely changed since the 1950s. This older model does not take into account new trends, fresh ideas and, most importantly, the digital experience. In order to audit the entire digital experience across every touchpoint, it’s no longer possible to . . .

How to Build Processes Around New Marketing Platforms

Alex Corzo

The marketing technology landscape is evolving at a rapid pace. While a robust marketplace may seem favorable, this actually makes choosing the right tools for your business a challenge. Why? Because investing in a shiny new tool without an implementation and management strategy is like buying an expensive Ferrari and storing it in the garage. . . .

How to Modernize Your Marketing Legacy Systems: Evaluating & Adopting Your Tech Stack

Shamir Duverseau

Your marketing technology stack empowers your team to do great work. Generating impressive results not only becomes efficient, but enjoyable when the right tools are in place. But for many organizations, their existing martech stack is more of a hindrance. Old-school technologies that have fallen behind get in the way, preventing great marketing talent from . . .

Best Practices to Optimize Digital Engagement in 2021

Shamir Duverseau

Customer Relationships / CRM

Digital engagement, or how your company engages and serves customers across channels, is the secret ingredient to a winning business strategy. Customer expectations are higher than ever before. Technology has transformed how your company serves customers; the key to success today is making every experience convenient and seamless on every channel. According to our partners . . .

A/B Testing: Experiments to Optimize Digital Customer Experiences

Shamir Duverseau

A/B Testing and CRO

The pandemic has brought us to a key junction between culture, technology and economic complications. With the rapidly evolving digital economy, we were already barreling to this point, but COVID-19 created a need to standardize and scale digital-first service and communications immediately. With so much changing every day in this pandemic, being flexible has become . . .

How to Manage Digital Transformation in Community & Technical Colleges

Alex Corzo

Consumer Insights

Just as it has done with everything else, the COVID-19 pandemic has forced educators to go all in on digital — whether they’re ready or not. All learning institutions have had to transform from physical hubs of learning to digital hubs, virtually overnight. On top of that, higher education institutions that have traditionally relied on . . .

How Mature is Your Digital Experience?

Shamir Duverseau

Consumer Insights

According to MIT Sloan Management Review, "digital maturity goes beyond technology … it’s about how businesses are adapting in a digital environment.” Organizations must strive to make digital core to their business—in all areas of their business—in order to succeed. As a marketing leader you have a key question to answer: Are you fundamentally adapting your customer experience to compete effectively in the digital era?

Smart Panda Labs Recognized Nationally as One of the Best Workplaces for Commuters in 2020

Shamir Duverseau

Press Release: Smart Panda Labs has been named one of the 2020 Best Workplaces for Commuters for offering employees exceptional commuter benefits.

Smart Panda Labs Announces Certification as a Salesforce Consulting Partner

Shamir Duverseau

Customer Experience

Press Release: Certification fuels company growth and deepens marketing technology capabilities to further optimize the customer journey.

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Why Choose Us?
Capabilities
- Website Optimization
- Lifecycle Marketing
Strategic Roadmapping
Case Studies
Blog
BOOK A CALL