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Why Marketing Experimentation is Crucial for Digital Transformation (Examples + Results)

Shamir Duverseau

A/B Testing and CRO

Experimentation in every industry is critical for development. Items we use every day have iterated to where they are now thanks to experimentation: the car, the computer, the smartphone, and more. Experimentation in marketing is no different. Simply put, marketing experimentation tests data-led ideas to see whether they affect a variable, such as product usage, . . .

What’s the ROI of Digital Transformation? (And how to measure it)

Shamir Duverseau

Considered Purchase

Less than 1 in 3 companies reach their digital transformation objectives. What seems like a staggering data point makes sense when you learn what meeting them requires—leadership buy-in, a hefty financial investment, a reliable and capable staff, and a deep understanding of customer needs, to name a few non-negotiables. With such low odds, why are . . .

How The New York Times Recreated their Brand with Digital Transformation

Shamir Duverseau

Consumer Insights

The newspaper industry has been in a steady downward trend for decades now, but they faced their sharpest decline in 2020. It’s no surprise that print newspapers aren’t the household staple they used to be. Where readers once turned the thin pages of the latest issue over their morning coffee, they now get their daily . . .

How to Build and Structure a Digital Transformation Team

Shamir Duverseau

There’s no question that the pandemic has supercharged the speed of work and adoption of cloud-based and remote work solutions. Now, organizations are looking to optimize their remote-enabling tech stack and processes. From the consumer side, the race is on to enhance digital offerings and platforms as more and more companies pursue five-star customer experiences . . .

How Target Increased Their Stock Price by 50% with a Digital Transformation Strategy

Shamir Duverseau

Consumer Insights

Today, Target is both a household name and a trusted destination for millions of American shoppers. But, back in 2013, a serious, widespread data breach compromised the personal and payment information of upwards of 110 million Target customers. The breach resulted in a 40% drop in profits for that year. This nightmare scenario proved pivotal, . . .

A Complete Guide to Advertising Analytics

Shamir Duverseau

Paid Digital Advertising

Advertising analytics have changed right alongside advertising mediums. And yet, many businesses are leaving money on the table by using outdated ways of measuring success. So, how can marketers modernize their advertising analytics analysis to make changes where needed and remain competitive? In this article, we’ll walk you through the basics of advertising analytics and . . .

CDP vs DMP: What’s Best for Customer-Driven Marketers?

Shamir Duverseau

Data Analytics and Customer Intelligence

Whether you’re looking to optimize your customer experience, strategize on how to spend your digital advertising budget, or centralize your customer data, you’ve probably come across two types of data systems in your research: a customer data platform (CDP) and a data management platform (DMP). Investing in a new system demands a lot of your . . .

How to Get Boardroom Buy-In For Your Digital Maturity Initiatives

Shamir Duverseau

In today’s digital-first buying world, customer expectations have never been higher. As a result, companies are increasing their investments into digital transformation in an effort to improve their digital maturity. The global digital transformation market is forecast to grow from $469.8 billion in 2020 to $1,009.8 billion by 2025. Depending on where you are in . . .

7 Health Insurance Marketing Strategies for 2022

Shamir Duverseau

The health insurance industry is experiencing massive growth, with a market expected to grow up to $4 trillion by 2027. As the industry continues to boom, you can expect your competition to grow as well. Prospects are using multiple channels to research health insurance companies. Businesses in the industry must have a solid strategy that . . .

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Why Choose Us?
Capabilities
- Conversion Optimization
- Lifecycle Optimization
Strategic Roadmapping
Case Studies
Blog
BOOK A CALL