Blog | Page 2 of 4 | Smart Panda Labs

Smart Panda Labs Appoints New Director of Client Success

Shamir Duverseau

customer relationships digital experience management press release

Press Release: Lisa Edwards, formerly with The Walt Disney Company, will guide clients’ digital strategy and optimization of the considered purchase customer journey.

40 Hours

Alex Corzo

general work-life balance

To help those impacted by the 40 hour hit the Bahamas endured from Hurricane Dorian we’re donating 40 hours worth of revenue to help Chef Jose Andres and his team with World Central Kitchen feed as many people as they can. Here’s why.

Data, Diversity, and Design

Shamir Duverseau

customer intelligence data testing work-life balance working remote

Does diversity in design make a difference? What key role does design play in this process? And if so, how do we measure this and tie it to meeting and exceeding business goals? These were some of the questions we tackled last month at the dmi: Diversity in Design conference in Washington D.C. In our session, and in this post, we explore how this understanding of human cognition squares with our roles as designers and digital strategists, including how and why digital experiences should reflect the realities of the diverse audiences for whom we are designing.

Is Digital Experience Worth More Than Conversions?

Shamir Duverseau

a/b testing consumer insights cro digital experience

Digital excellence is about the experience. Being a digital leader means shifting from a mindset of conversion rate optimization (CRO) to one of digital experience optimization (DXO). We’re not implying that conversions don’t matter but instead that a broader view is necessary. Growth-minded organizations must pay attention to each touchpoint between a customer and their brand—touchpoints that lead not only to the initial transaction but to an ongoing relationship.

2019 Panda Predictions

Shamir Duverseau

digital marketing email marketing search engine marketing

The new year is upon us and, if 2018 is any indication, we will likely see the world transform in ways big and small, including disruptions in culture, technology, and business. While we may not have a crystal ball, our smart pandas most certainly have some predictions for the world of digital marketing in 2019. Here are a few of our forecasts.

7 Tips for Transitioning to a New Agency

Jessica Magyar

digital marketing marketing seo

If you’ve decided that it’s time to make the move to a new digital agency, then it’s likely the following has also occurred to you: 1) breaking up is hard to do and 2) the transition has a lot of moving parts. How are you communicating the change of direction? Is there a plan in place to ensure campaigns can persist without disruption? And who the heck has all the passwords to the technology platforms? Companies planning for or in the midst of a switch can benefit from these tips to ensure the new agency is able to get up and running as seamlessly as possible, with less downtime for your marketing efforts and more opportunities to improve the process.

3 Steps to Knowing Your Customers Better

Shamir Duverseau

analytics crm customer relationships data personalization tag management systems

According to NationalDayCalendar.com, Get to Know Your Customers Day is observed annually on the third Thursday of each quarter (January, April, July, October). It’s a day intended to encourage businesses to reach out to their patrons and get to know them better.

Increasing Email Engagement with Simple Testing

Alex Corzo

a/b testing blogging email optimization

It’s easy to become complacent with your digital marketing efforts. Take email, for example. You deploy communications, people open them at a satisfactory rate, you move on to the next agenda item. But if you asked a smart panda, they’d tell you that you might be leaving considerable engagement on the table—and missing out on all the fun!—when you pass up an opportunity to test.

10 Tips for Working from Home—A Mother’s Perspective

Cheryl Myers

work-life balance working remote

My day starts at 4:45 am, when I get up and go to the gym. Shortly after my workout, the waterfall of demands begins. From making breakfast for the kids to reading through my emails, by 8:30 am I’ve been up for almost four hours and am practically thinking about lunch. Nearly eight years ago I decided to leave traditional corporate life behind and cofound a digital marketing agency. A virtual firm, we rely on a team of people who work remotely, the majority of whom happen to be moms. I made this shift, in part, because I wanted greater work-life balance and to be more available for my family.