Blog | Page 2 of 7 | Smart Panda Labs

How to Create an Exceptional Digital Experience in 2021

Shamir Duverseau

customer experience

The modern customer’s attention is split in so many directions. They’re going through various digital channels, such as social media, customer support, and email to find solutions to their challenges. What does that mean for brands and marketers? To deliver the best results, you need to optimize each touchpoint of the digital experience so that . . .

How to use Customer Intelligence to turn Data into Actionable Insights

Jessica Porges

customer experience

In an increasingly competitive consumer market, brands that get ahead are the ones that best meet their customer needs—and then some. Once nice to have, customer loyalty is now critical to profitability and sustainable growth. In order to achieve this, you need to collect data on what matters to your individual customers and understand how . . .

How to Build a Sales Journey for High-ticket B2B Products

Jessica Porges

digital marketing

Gaining trust and selling to B2B prospects is not an easy feat. It’s even more challenging when you’re selling products or services that cost thousands of dollars. So what’s the best way to sell high-ticket items, even with objections and hesitation from prospects? The answer is simple: through an effective high-ticket sales funnel. It’s the . . .

What is a Customer Data Platform?

Ravi Chandramouli

customer experience

We know we don’t need to tell you twice that customers are becoming more demanding—especially around digital experience expectations. Customers expect brands to message them with relevant content when they’re ready to purchase and to surprise and delight them in the right way, at the right time (hello, birthday discounts!). In order to make all . . .

How to Create a Digital Transformation Roadmap

Alex Corzo

digital transformation

According to Gartner, while 87% of senior business leaders believe digitalization is a company priority, only 40%of organizations have brought these initiatives to scale. Why? Because digital transformation can feel overwhelming. Whether it’s not having the right people in place, lack of budget or funding, risk aversion, or an issue with stakeholder buy-in, it’s easier . . .

A Complete Guide to Digital Analytics: From Strategy to Tools

Jessica Porges

digital transformation

At first glance, digital analytics may seem like any other data your marketing team collects to improve your work. You hypothesize, test, and measure, then implement feedback and learnings. What can set you apart from any other marketing team, however, is the why behind these actions. Ultimately, you shouldn’t be measuring and analyzing data analytics . . .

How to Fill the Digital Marketing Support Gap in the Enterprise

Lisa Edwards

digital marketing

Undertaking the digital transformation process (and getting it right) is no easy feat. Many companies have tried and seen less profit than expected, which is largely attributed to not prioritizing the digital experience when adopting new digital tools or channels. Still, even businesses that prioritize this can experience digital marketing support gaps. No matter how . . .

How to Get Greater Intelligence From Your Marketing Analytics

Jessica Porges

Any entry-level marketer can tell you that it’s important to make decisions based on data. In practice, even the best marketing teams often find themselves making decisions based on hypotheses. Leveraging data to its fullest potential allows your team to increase personalization, improve the customer journey, and make smarter business decisions that lead to a . . .

How to Build Marketing Dashboards that Everyone Cares About

Jessica Porges

According to Gartner, 32% of CMOs believe marketing analytics and competitive insights are the most important capabilities that support marketing strategies. However, many marketers find it challenging to demonstrate the quantitative impact of their marketing activities. Effective marketing dashboards help address this by providing the insights needed to grow conversions, achieve goals, and scale marketing . . .