Press Release: Smart Panda Labs has been named one of the 2020 Best Workplaces for Commuters for offering employees exceptional commuter benefits.
Press Release: Certification fuels company growth and deepens marketing technology capabilities to further optimize the customer journey.
The power of data can be used to fuel the customer journey from awareness to purchase to loyalty and evangelism. But data science is not all science. …
Build. Measure. Learn. Those three words are at the core of Lean methodology, a way of doing business that incorporates elements from Six Sigma, agile development, design …
There are hundreds if not thousands of agencies and consulting firms that specialize in digital marketing, strategy, and technology and further specialize in a particular market segment. …
Press Release: Active in the LGBTQ+ and Hispanic communities, Corzo among the region’s best and brightest executives.
Press Release: Shamir Duverseau, co-founder of Smart Panda Labs, will discuss how to reduce ad spend in higher ed for higher conversion rates.
Press Release: Lisa Edwards, formerly with The Walt Disney Company, will guide clients’ digital strategy and optimization of the considered purchase customer journey.
To help those impacted by the 40 hour hit the Bahamas endured from Hurricane Dorian we’re donating 40 hours worth of revenue to help Chef Jose Andres …
Does diversity in design make a difference? What key role does design play in this process? And if so, how do we measure this and tie it …
Digital excellence is about the experience. Being a digital leader means shifting from a mindset of conversion rate optimization (CRO) to one of digital experience optimization …
The new year is upon us and, if 2018 is any indication, we will likely see the world transform in ways big and small, including disruptions in …
If you’ve decided that it’s time to make the move to a new digital agency, then it’s likely the following has also occurred to you: 1) breaking …
According to NationalDayCalendar.com, Get to Know Your Customers Day is observed annually on the third Thursday of each quarter (January, April, July, October). It’s a day intended …
It’s easy to become complacent with your digital marketing efforts. Take email, for example. You deploy communications, people open them at a satisfactory rate, you move on …
My day starts at 4:45 am, when I get up and go to the gym. Shortly after my workout, the waterfall of demands begins. From making breakfast …
Several of my colleagues and I recently returned from the 2018 Salesforce Connections conference in Chicago — an outstanding event focused on supporting connected customer journeys. There …
It seems like with every passing day our digital world is exponentially more exciting — and more personal. Google knows when it’s cold in my house, Apple knows …
Early last week, Starbucks shut its stores to conduct an inclusion class for employees. The following day, the ABC network canceled its hit sitcom “Roseanne” due to racist twitter remarks …
Google Tag Manager (GTM) makes it easy for marketers to add and update website tags with just a few clicks, and without needing to edit website code. …
Don’t worry, it’s happened to the best of us. You sent a marketing email too soon and left placeholder copy in the subject line—you know, the …
Persuasion. By definition, it’s a symbolic process whereby people try to convince other people to change their mind or choose a particular course of action in an …
It's the start of a new year, which means everyone is making their resolutions—and already breaking them, too. To be honest, I am not a fan of …
Have a long list of data to present to your boss or a client? Or maybe you just want to remember your parking spot number at the …
My colleagues and I recently returned from Optimizely’s annual conference, Opticon 2017, in Las Vegas. The focus of this year’s event was on building and scaling a culture …
My kids are back in school, and Amazon just closed their deal to buy Whole Foods Market. What do these events have to do with one another, …
Conversion rate optimization— it’s a mouthful. It’s also a science and an art … and frankly, a lot of work. But few aspects of your digital marketing …
It’s been 46 years since Ray Tomlinson sent the first ever email. The history of email itself is a fascinating evolution, and the progress in email marketing, …
This is not our first public display of affection for testing—we love tests, and we love to talk about them. In a previous post, for example, Shamir …
I’ll come right out and say it—today is my birthday. Send the cake and presents this way! If you need more reason to celebrate, I recently discovered …