Blog

The lab journal for some smart pandas.

    What We Learned from Opticon ’17 — and Office Space

    My colleagues and I recently returned from Optimizely’s annual conference, Opticon 2017, in Las Vegas. The focus of this year’s event was on building and scaling a culture of experimentation across teams, channels, products and device. The three-day conference was attended by more than 1200 executives, product managers, marketers, testing novices, experimentation gurus and developers. As well as four smart pandas. Experimentation—from simple A/B tests to rigorous analysis—is at the core of everything we do at Smart Panda Labs, and it’s…

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    What Digital Marketers Can Learn from Amazon’s Purchase of Whole Foods Market

    My kids are back in school, and Amazon just closed their deal to buy Whole Foods Market. What do these events have to do with one another, you ask? A lot. As with all things Amazon, their focus is on me—the customer—and my experience. The more they know about me, the more relevant my experience with them becomes. To that end, enter Whole Foods Market. The tech giant’s $13.7 billion purchase of Whole Foods has sent shock waves through the…

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    4 Methods for Improving Conversion Rates

    Conversion rate optimization— it’s a mouthful. It’s also a science and an art … and frankly, a lot of work. But few aspects of your digital marketing strategy are more important than this cumbersome term. Our crowd of friends at Wikipedia define conversion rate optimization (CRO) as, “a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.”  If you just totally zoned out, or assumed this was…

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    The Future of Email is Interactive

    It’s been 46 years since Ray Tomlinson sent the first ever email. The history of email itself is a fascinating evolution, and the progress in email marketing, especially of late, has been exponential. As a CRM + database marketing expert at Smart Panda Labs, it’s my job to keep up with these rapid changes. With that goal in mind, earlier this month I attended the Experian Marketing Services Client Summit in Las Vegas, themed “Rev’17” (Revive, Reveal, Revolutionize). This was my first…

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    Small Step For Conversion, Giant Leap For UX

    This is not our first public display of affection for testing—we love tests, and we love to talk about them. In a previous post, for example, Shamir Duverseau shared three ways a testing and optimization program can help you increase revenue, reduce costs and improve customer loyalty. We’ve also shared a compelling testing case study on Optimizely’s blog, and theorized how a mobile app test might have saved Netflix considerable headache. Now, it’s my turn. As a specialist in user…

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    Email, We’re Gonna Party Like it’s Our Birthday

    I’ll come right out and say it—today is my birthday. Send the cake and presents this way! If you need more reason to celebrate, I recently discovered that I share my birth month with another mover and shaker. Last week email turned 46—older than the Internet itself—and it’s still looking great. In fact, of all the digital marketing channels, including search engine marketing and social media, email marketing remains the no. 1 driver of revenue and conversions. According to a…

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    Make an SEM Audit Part of Your 2017 Goals

    As a Google Premier Partner, Smart Panda Labs is often asked to play the role of a third party auditor. This means conducting a thorough review of a company’s existing PPC accounts. The impetus for an audit varies from client to client—sometimes they want insight on how well their marketing team (or agency) is doing. Other times it’s to ensure that changes were implemented correctly and are delivering ROI. While the word “audit” can provoke anxiety, audits are generally a good…

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    3 Ways to Get More from A/B Testing

    3 ways to maximize the value of your a/b testing platform “Why isn’t everyone doing this?” That was the overwhelming thought that went through my head the first time I was introduced to A/B testing almost a decade ago. Now, 10 years later, I am still in awe of the number of organizations that have yet to implement an optimization program. From the local florist, to the Fortune 100 company, everyone’s goals are fundamentally the same, to increase revenue, to…

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    3 Tag Management Systems to Make Your Life Easier

    three tag management systems that will make your life easier Tags—can’t live with them, can’t live without them. That’s what I hear from a lot of marketers, who love the customer behavior insights that tags provide but loathe the tedious upkeep they require. Those little snippets of JavaScript code that enable third-party tracking, analysis and reporting sound simple enough, but a website might have loads of different tags that each do different things: tags for site traffic analytics, tags for…

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