Blog

The lab journal for some smart pandas.

    3 Steps to Knowing Your Customers Better

    1024 467 Shamir Duverseau

    According to NationalDayCalendar.com, Get to Know Your Customers Day is observed annually on the third Thursday of each quarter (January, April, July, October). It’s a day intended to encourage businesses to reach out to their patrons and get to know them better. Oh, you had no idea that today was Get to Know Your Customers Day? Me neither. Evidently, I missed National Salami Day and National Ampersand Day last month as well, but luckily, I am catching this one just…

    read more

    Increasing Email Engagement with Simple Testing

    1024 467 Alex Corzo

    It’s easy to become complacent with your digital marketing efforts. Take email, for example. You deploy communications, people open them at a satisfactory rate, you move on to the next agenda item. But if you asked a smart panda, they’d tell you that you might be leaving considerable engagement on the table—and missing out on all the fun!—when you pass up an opportunity to test. Even a very simple A/B test might provide some surprising results and help you increase…

    read more

    10 Tips for Working from Home—A Mother’s Perspective

    1024 467 Cheryl Myers

    My day starts at 4:45 am, when I get up and go to the gym. Shortly after my workout, the waterfall of demands begins. From making breakfast for the kids to reading through my emails, by 8:30 am I’ve been up for almost four hours and am practically thinking about lunch. Nearly eight years ago I decided to leave traditional corporate life behind and cofound a digital marketing agency. A virtual firm, we rely on a team of people who…

    read more

    Salesforce is Getting (Even More) Personal

    1024 467 Alex Corzo

    Several of my colleagues and I recently returned from the 2018 Salesforce Connections conference in Chicago — an outstanding event focused on supporting connected customer journeys. There were dozens of sessions designed to help digital marketers better understand how to how to create personalized experiences at every touchpoint, specifically in light of constantly evolving technology and the new ways in which customers interact with devices (you can read some of our takeaways here). The conference was also an exciting opportunity…

    read more

    Digital Marketing: What’s Now + What’s Next

    1024 467 Charlene Hixon

    It seems like with every passing day our digital world is exponentially more exciting — and more personal. Google knows when it’s cold in my house, Apple knows when and where I go for my run and Amazon knows what I bought for my grandmother last month. Personalization is happening at our fingertips, on our wrists and by command (“Alexa, make my life easier.”) And as a digital marketer, I know that customers – both B2B and B2C – now look beyond…

    read more

    Diversity and Inclusion by Design

    1024 466 Cheryl Myers

    Early last week, Starbucks shut its stores to conduct an inclusion class for employees. The following day, the ABC network canceled its hit sitcom “Roseanne” due to racist twitter remarks by its star. It’s 2018—why are we as a society still struggling with diversity, inclusion, and race? And what can we do about it? I recently attended the Design Management Institute’s first Design Leadership Conference on Innovative Thinking on Diversity & Inclusion, a two-day event in Cincinnati, Ohio. Industry leaders from Procter & Gamble,…

    read more

    Content Edits with GTM? Just Say No.

    1024 466 Ravi Chandramouli

    Google Tag Manager (GTM) makes it easy for marketers to add and update website tags with just a few clicks, and without needing to edit website code. We’ve touted its virtues previously on this blog, including the ease by which it can be learned and launched, and of course, the fact that it’s free. In some cases, however, the easiest path is the wrong one. The urge to make SEO changes using GTM, for example, is a trend I don’t…

    read more
    Homer Simpson D'oh!

    5 Components to an Email Apology

    531 323 Alex Corzo

    Don’t worry, it’s happened to the best of us. You sent a marketing email too soon and left placeholder copy in the subject line—you know, the dreaded “Subject Line Goes Here.” Your invitations had the wrong date on them. Your team sent a members-only promotion—to non-members. Your automation went haywire and sent seven simultaneous, identical emails to everyone on your list (yes, it’s happened). The deals you sent your subscribers expired last week. Every single email was addressed to “Dear…

    read more

    10 Tips for Website “Redesigns” in 2018

    1024 693 Shamir Duverseau

    It’s the start of a new year, which means everyone is making their resolutions—and already breaking them, too. To be honest, I am not a fan of resolutions. While I applaud the intent to set goals and meet them, the data shows that making one-time resolutions, for most of us, doesn’t work. As a digital marketer, you and your team might also have resolutions for your company. The first quarter is a busy time for implementing new strategies, and for…

    read more