Blog

The lab journal for some smart pandas.

    Is digital experience worth more than conversions?

    1024 467 Shamir Duverseau

    Digital excellence is about the experience. Being a digital leader means shifting from a mindset of conversion rate optimization (CRO) to one of digital experience optimization (DXO). We’re not implying that conversions don’t matter but instead that a broader view is necessary. Growth-minded organizations must pay attention to each touchpoint between a customer and their brand—touchpoints that lead not only to the initial transaction but to an ongoing relationship. In other words, the path to greater customer lifetime value (LTV)…

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    2019 Panda Predictions

    1024 467 Shamir Duverseau

    The new year is upon us and, if 2018 is any indication, we will likely see the world transform in ways big and small, including disruptions in culture, technology, and business. While we may not have a crystal ball, our smart pandas most certainly have some predictions for the world of digital marketing in 2019. Here are a few of our forecasts. It’s all about voice. Voice search (“Hey Siri, where should I go for brunch today?”) will gain even…

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    7 Tips for Transitioning to a New Agency

    1024 467 Jessica Magyar

    If you’ve decided that it’s time to make the move to a new digital agency, then it’s likely the following has also occurred to you: 1) breaking up is hard to do and 2) the transition has a lot of moving parts. How are you communicating the change of direction? Is there a plan in place to ensure campaigns can persist without disruption? And who the heck has all the passwords to the technology platforms? Companies planning for or in…

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    3 Steps to Knowing Your Customers Better

    1024 467 Shamir Duverseau

    According to NationalDayCalendar.com, Get to Know Your Customers Day is observed annually on the third Thursday of each quarter (January, April, July, October). It’s a day intended to encourage businesses to reach out to their patrons and get to know them better. Oh, you had no idea that today was Get to Know Your Customers Day? Me neither. Evidently, I missed National Salami Day and National Ampersand Day last month as well, but luckily, I am catching this one just…

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    Increasing Email Engagement with Simple Testing

    1024 467 Alex Corzo

    It’s easy to become complacent with your digital marketing efforts. Take email, for example. You deploy communications, people open them at a satisfactory rate, you move on to the next agenda item. But if you asked a smart panda, they’d tell you that you might be leaving considerable engagement on the table—and missing out on all the fun!—when you pass up an opportunity to test. Even a very simple A/B test might provide some surprising results and help you increase…

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    10 Tips for Working from Home—A Mother’s Perspective

    1024 467 Cheryl Myers

    My day starts at 4:45 am, when I get up and go to the gym. Shortly after my workout, the waterfall of demands begins. From making breakfast for the kids to reading through my emails, by 8:30 am I’ve been up for almost four hours and am practically thinking about lunch. Nearly eight years ago I decided to leave traditional corporate life behind and cofound a digital marketing agency. A virtual firm, we rely on a team of people who…

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    Salesforce is Getting (Even More) Personal

    1024 467 Alex Corzo

    Several of my colleagues and I recently returned from the 2018 Salesforce Connections conference in Chicago — an outstanding event focused on supporting connected customer journeys. There were dozens of sessions designed to help digital marketers better understand how to how to create personalized experiences at every touchpoint, specifically in light of constantly evolving technology and the new ways in which customers interact with devices (you can read some of our takeaways here). The conference was also an exciting opportunity…

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    Digital Marketing: What’s Now + What’s Next

    1024 467 Charlene Hixon

    It seems like with every passing day our digital world is exponentially more exciting — and more personal. Google knows when it’s cold in my house, Apple knows when and where I go for my run and Amazon knows what I bought for my grandmother last month. Personalization is happening at our fingertips, on our wrists and by command (“Alexa, make my life easier.”) And as a digital marketer, I know that customers – both B2B and B2C – now look beyond…

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    Diversity and Inclusion by Design

    1024 466 Cheryl Myers

    Early last week, Starbucks shut its stores to conduct an inclusion class for employees. The following day, the ABC network canceled its hit sitcom “Roseanne” due to racist twitter remarks by its star. It’s 2018—why are we as a society still struggling with diversity, inclusion, and race? And what can we do about it? I recently attended the Design Management Institute’s first Design Leadership Conference on Innovative Thinking on Diversity & Inclusion, a two-day event in Cincinnati, Ohio. Industry leaders from Procter & Gamble,…

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