Blog

The lab journal for some smart pandas.

    Salesforce is Getting (Even More) Personal

    Several of my colleagues and I recently returned from the 2018 Salesforce Connections conference in Chicago — an outstanding event focused on supporting connected customer journeys. There were dozens of sessions designed to help digital marketers better understand how to how to create personalized experiences at every touchpoint, specifically in light of constantly evolving technology and the new ways in which customers interact with devices (you can read some of our takeaways here). The conference was also an exciting opportunity…

    read more

    Digital Marketing: What’s Now + What’s Next

    It seems like with every passing day our digital world is exponentially more exciting — and more personal. Google knows when it’s cold in my house, Apple knows when and where I go for my run and Amazon knows what I bought for my grandmother last month. Personalization is happening at our fingertips, on our wrists and by command (“Alexa, make my life easier.”) And as a digital marketer, I know that customers – both B2B and B2C – now look beyond…

    read more

    Diversity and Inclusion by Design

    Early last week, Starbucks shut its stores to conduct an inclusion class for employees. The following day, the ABC network canceled its hit sitcom “Roseanne” due to racist twitter remarks by its star. It’s 2018—why are we as a society still struggling with diversity, inclusion, and race? And what can we do about it? I recently attended the Design Management Institute’s first Design Leadership Conference on Innovative Thinking on Diversity & Inclusion, a two-day event in Cincinnati, Ohio. Industry leaders from Procter & Gamble,…

    read more

    Content Edits with GTM? Just Say No.

    Google Tag Manager (GTM) makes it easy for marketers to add and update website tags with just a few clicks, and without needing to edit website code. We’ve touted its virtues previously on this blog, including the ease by which it can be learned and launched, and of course, the fact that it’s free. In some cases, however, the easiest path is the wrong one. The urge to make SEO changes using GTM, for example, is a trend I don’t…

    read more
    Homer Simpson D'oh!

    5 Components to an Email Apology

    Don’t worry, it’s happened to the best of us. You sent a marketing email too soon and left placeholder copy in the subject line—you know, the dreaded “Subject Line Goes Here.” Your invitations had the wrong date on them. Your team sent a members-only promotion—to non-members. Your automation went haywire and sent seven simultaneous, identical emails to everyone on your list (yes, it’s happened). The deals you sent your subscribers expired last week. Every single email was addressed to “Dear…

    read more

    6 Tips for Writing Persuasive Website Copy

    Persuasion. By definition, it’s a symbolic process whereby people try to convince other people to change their mind or choose a particular course of action in an atmosphere of free choice. Of course, if you’re a marketer, you’re more than familiar with the process of persuasion—it’s the essence of what you do. As a copywriter, persuasion is my livelihood. The content I craft must encourage people to choose action over inertia—to click, buy, register, share or submit information when it…

    read more

    10 Tips for Website “Redesigns” in 2018

    It’s the start of a new year, which means everyone is making their resolutions—and already breaking them, too. To be honest, I am not a fan of resolutions. While I applaud the intent to set goals and meet them, the data shows that making one-time resolutions, for most of us, doesn’t work. As a digital marketer, you and your team might also have resolutions for your company. The first quarter is a busy time for implementing new strategies, and for…

    read more

    Feeling Outnumbered? Try the Major System

    Have a long list of data to present to your boss or a client? Or maybe you just want to remember your parking spot number at the mall for once in your life. While this may not be a typical Smart Panda Labs post, we can’t resist sharing a fun and memorable (literally) takeaway from Opticon17, Optimizely’s annual conference. As an analyst, I’m inundated with numbers. I’ve always strived to recall data on the spot for clients and colleagues, like…

    read more

    What We Learned from Opticon ’17 — and Office Space

    My colleagues and I recently returned from Optimizely’s annual conference, Opticon 2017, in Las Vegas. The focus of this year’s event was on building and scaling a culture of experimentation across teams, channels, products and device. The three-day conference was attended by more than 1200 executives, product managers, marketers, testing novices, experimentation gurus and developers. As well as four smart pandas. Experimentation—from simple A/B tests to rigorous analysis—is at the core of everything we do at Smart Panda Labs, and it’s…

    read more