Blog

The lab journal for some smart pandas.

    Smart Panda Labs Presents at Salesforce.org and Brandeis University Marketers Meet-up

    1024 467 Shamir Duverseau

    Press Release: Shamir Duverseau, co-founder of Smart Panda Labs, will discuss how to reduce ad spend in higher ed for higher conversion rates.

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    Smart Panda Labs Appoints New Director of Client Success

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    Press Release: Lisa Edwards, formerly with The Walt Disney Company, will guide clients’ digital strategy and optimization of the considered purchase customer journey.

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    40 Hours

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    To help those impacted by the 40 hour hit the Bahamas endured from Hurricane Dorian we’re donating 40 hours worth of revenue to help Chef Jose Andres and his team with World Central Kitchen feed as many people as they can. Here’s why.

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    Data, Diversity, and Design

    1024 467 Shamir Duverseau

    Does diversity in design make a difference? What key role does design play in this process? And if so, how do we measure this and tie it to meeting and exceeding business goals? These were some of the questions we tackled last month at the dmi: Diversity in Design conference in Washington D.C. In our session, and in this post, we explore how this understanding of human cognition squares with our roles as designers and digital strategists, including how and why digital experiences should reflect the realities of the diverse audiences for whom we are designing.

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    Is Digital Experience Worth More Than Conversions?

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    Digital excellence is about the experience. Being a digital leader means shifting from a mindset of conversion rate optimization (CRO) to one of digital experience optimization (DXO). We’re not implying that conversions don’t matter but instead that a broader view is necessary. Growth-minded organizations must pay attention to each touchpoint between a customer and their brand—touchpoints that lead not only to the initial transaction but to an ongoing relationship. In other words, the path to greater customer lifetime value (LTV)…

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    2019 Panda Predictions

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    The new year is upon us and, if 2018 is any indication, we will likely see the world transform in ways big and small, including disruptions in culture, technology, and business. While we may not have a crystal ball, our smart pandas most certainly have some predictions for the world of digital marketing in 2019. Here are a few of our forecasts. It’s all about voice. Voice search (“Hey Siri, where should I go for brunch today?”) will gain even…

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    7 Tips for Transitioning to a New Agency

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    If you’ve decided that it’s time to make the move to a new digital agency, then it’s likely the following has also occurred to you: 1) breaking up is hard to do and 2) the transition has a lot of moving parts. How are you communicating the change of direction? Is there a plan in place to ensure campaigns can persist without disruption? And who the heck has all the passwords to the technology platforms? Companies planning for or in…

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    3 Steps to Knowing Your Customers Better

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    According to NationalDayCalendar.com, Get to Know Your Customers Day is observed annually on the third Thursday of each quarter (January, April, July, October). It’s a day intended to encourage businesses to reach out to their patrons and get to know them better. Oh, you had no idea that today was Get to Know Your Customers Day? Me neither. Evidently, I missed National Salami Day and National Ampersand Day last month as well, but luckily, I am catching this one just…

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    Increasing Email Engagement with Simple Testing

    1024 467 Alex Corzo

    It’s easy to become complacent with your digital marketing efforts. Take email, for example. You deploy communications, people open them at a satisfactory rate, you move on to the next agenda item. But if you asked a smart panda, they’d tell you that you might be leaving considerable engagement on the table—and missing out on all the fun!—when you pass up an opportunity to test. Even a very simple A/B test might provide some surprising results and help you increase…

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