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How to Build a Fresh Email Marketing Process for Increased Deliverability & Results

Alex Corzo

Customer Relationships / CRM

If you feel like you’re seeing a drastic increase in volume in both your professional and personal email inboxes, you probably aren’t imagining things. The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase by a further $10 billion in the following seven years. This growth presents some . . .

How to Create an Exceptional Digital Experience in 2021

Shamir Duverseau

Customer Experience

The modern customer’s attention is split in so many directions. They’re going through various digital channels, such as social media, customer support, and email to find solutions to their challenges. What does that mean for brands and marketers? To deliver the best results, you need to optimize each touchpoint of the digital experience so that . . .

How to use Customer Intelligence to turn Data into Actionable Insights

Shamir Duverseau

Data Analytics and Customer Intelligence

In an increasingly competitive consumer market, brands that get ahead are the ones that best meet their customer needs—and then some. Once nice to have, customer loyalty is now critical to profitability and sustainable growth. In order to achieve this, you need to collect data on what matters to your individual customers and understand how . . .

How to Build a Sales Journey for High-ticket B2B Products

Shamir Duverseau

Gaining trust and selling to B2B prospects is not an easy feat. It’s even more challenging when you’re selling products or services that cost thousands of dollars. So what’s the best way to sell high-ticket items, even with objections and hesitation from prospects? The answer is simple: through an effective high-ticket sales funnel. It’s the . . .

What is a Customer Data Platform?

Ravi Chandramouli

Data Analytics and Customer Intelligence

We know we don’t need to tell you twice that customers are becoming more demanding—especially around digital experience expectations. Customers expect brands to message them with relevant content when they’re ready to purchase and to surprise and delight them in the right way, at the right time (hello, birthday discounts!). In order to make all . . .

How to Create a Digital Transformation Roadmap

Alex Corzo

Customer Relationships / CRM

According to Gartner, while 87% of senior business leaders believe digitalization is a company priority, only 40%of organizations have brought these initiatives to scale. Why? Because digital transformation can feel overwhelming. Whether it’s not having the right people in place, lack of budget or funding, risk aversion, or an issue with stakeholder buy-in, it’s easier . . .

A Complete Guide to Digital Analytics: From Strategy to Tools

Shamir Duverseau

Data Analytics and Customer Intelligence

At first glance, digital analytics may seem like any other data your marketing team collects to improve your work. You hypothesize, test, and measure, then implement feedback and learnings. What can set you apart from any other marketing team, however, is the why behind these actions. Ultimately, you shouldn’t be measuring and analyzing data analytics . . .

How to Fill the Digital Marketing Support Gap in the Enterprise

Shamir Duverseau

Undertaking the digital transformation process (and getting it right) is no easy feat. Many companies have tried and seen less profit than expected, which is largely attributed to not prioritizing the digital experience when adopting new digital tools or channels. Still, even businesses that prioritize this can experience digital marketing support gaps. No matter how . . .

How to Get Greater Intelligence From Your Marketing Analytics

Shamir Duverseau

Data Analytics and Customer Intelligence

Any entry-level marketer can tell you that it’s important to make decisions based on data. In practice, even the best marketing teams often find themselves making decisions based on hypotheses. Leveraging data to its fullest potential allows your team to increase personalization, improve the customer journey, and make smarter business decisions that lead to a . . .

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