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We know we don’t need to tell you twice that customers are becoming more demanding—especially around digital experience expectations.  Customers expect brands to message them with relevant content when they’re ready to purchase and to surprise and delight them in the right way, at the right time (hello, birthday discounts!).  In order to make all . . .

At first glance, digital analytics may seem like any other data your marketing team collects to improve your work. You hypothesize, test, and measure, then implement feedback and learnings.  What can set you apart from any other marketing team, however, is the why behind these actions.  Ultimately, you shouldn’t be measuring and analyzing data analytics . . .

Any entry-level marketer can tell you that it’s important to make decisions based on data. In practice, even the best marketing teams often find themselves making decisions based on hypotheses. Leveraging data to its fullest potential allows your team to increase personalization, improve the customer journey, and make smarter business decisions that lead to a . . .

According to Gartner, 32% of CMOs believe marketing analytics and competitive insights are the most important capabilities that support marketing strategies.  However, many marketers find it challenging to demonstrate the quantitative impact of their marketing activities. Effective marketing dashboards help address this by providing the insights needed to grow conversions, achieve goals, and scale marketing . . .