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Choose Your Partner through Diagnosis & Design

person Shamir Duverseau

Considered Purchase
There are hundreds if not thousands of agencies and consulting firms that specialize in digital marketing, strategy, and technology and further specialize in a particular market segment. But if you are seeking a partner to support your digital efforts, finding one that simply focuses on your target market isn’t enough. To find the right help at the right time, you need a process that is not simply focused on specialties, personalities or price—although those are factors—but on discovery, diagnosis, and design.

Data, Diversity, and Design

person Shamir Duverseau

Data Analytics and Customer Intelligence
Does diversity in design make a difference? What key role does design play in this process? And if so, how do we measure this and tie it to meeting and exceeding business goals? These were some of the questions we tackled last month at the dmi: Diversity in Design conference in Washington D.C. In our session, and in this post, we explore how this understanding of human cognition squares with our roles as designers and digital strategists, including how and why digital experiences should reflect the realities of the diverse audiences for whom we are designing.

Is Digital Experience Worth More Than Conversions?

person Shamir Duverseau

A/B Testing and CRO
Digital excellence is about the experience. Being a digital leader means shifting from a mindset of conversion rate optimization (CRO) to one of digital experience optimization (DXO). We’re not implying that conversions don’t matter but instead that a broader view is necessary. Growth-minded organizations must pay attention to each touchpoint between a customer and their brand—touchpoints that lead not only to the initial transaction but to an ongoing relationship.

7 Tips for Transitioning to a New Agency

person Ravi Chandramouli

Business Tips
If you’ve decided that it’s time to make the move to a new digital agency, then it’s likely the following has also occurred to you: 1) breaking up is hard to do and 2) the transition has a lot of moving parts. How are you communicating the change of direction? Is there a plan in place to ensure campaigns can persist without disruption? And who the heck has all the passwords to the technology platforms? Companies planning for or in the midst of a switch can benefit from these tips to ensure the new agency is able to get up and running as seamlessly as possible, with less downtime for your marketing efforts and more opportunities to improve the process.