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How Target Increased Their Stock Price by 50% with a Digital Transformation Strategy

Shamir Duverseau

Consumer Insights

Today, Target is both a household name and a trusted destination for millions of American shoppers. But, back in 2013, a serious, widespread data breach compromised the personal and payment information of upwards of 110 million Target customers. The breach resulted in a 40% drop in profits for that year. This nightmare scenario proved pivotal, . . .

A Complete Guide to Advertising Analytics

Shamir Duverseau

Paid Digital Advertising

Advertising analytics have changed right alongside advertising mediums. And yet, many businesses are leaving money on the table by using outdated ways of measuring success. So, how can marketers modernize their advertising analytics analysis to make changes where needed and remain competitive? In this article, we’ll walk you through the basics of advertising analytics and . . .

CDP vs DMP: What’s Best for Customer-Driven Marketers?

Shamir Duverseau

Data Analytics and Customer Intelligence

Whether you’re looking to optimize your customer experience, strategize on how to spend your digital advertising budget, or centralize your customer data, you’ve probably come across two types of data systems in your research: a customer data platform (CDP) and a data management platform (DMP). Investing in a new system demands a lot of your . . .

How to Get Boardroom Buy-In For Your Digital Maturity Initiatives

Shamir Duverseau

In today’s digital-first buying world, customer expectations have never been higher. As a result, companies are increasing their investments into digital transformation in an effort to improve their digital maturity. The global digital transformation market is forecast to grow from $469.8 billion in 2020 to $1,009.8 billion by 2025. Depending on where you are in . . .

7 Health Insurance Marketing Strategies for 2022

Shamir Duverseau

The health insurance industry is experiencing massive growth, with a market expected to grow up to $4 trillion by 2027. As the industry continues to boom, you can expect your competition to grow as well. Prospects are using multiple channels to research health insurance companies. Businesses in the industry must have a solid strategy that . . .

The Importance of Corporate Social Responsibility in Marketing (+ Examples from Brands Who Are Nailing it)

Shamir Duverseau

Consumer Insights

By now, you’ve heard of TOMS shoes. The brand, which launched in 2006, pledged that for every pair of shoes purchased, they’d donate a pair to people in need. While it seemed revolutionary at the time, TOMS wasn’t the first, and they won’t be the last. But it’s the brand we chose to mention because . . .

A Complete Guide to Marketing Asset Management

Melanie Moalli

In the world of enterprise marketing, many teams start out with just one or two people and the foundation of their entire marketing system living within their heads. Quite often, these people don’t see the need to immediately set up operational systems. As a result, cracks in operations begin to show when the team starts . . .

6 Executive Education Marketing Strategies to Attract More Students

Shamir Duverseau

Customer Experience

Your target audience for executive and continuing education programs is using a variety of mediums, channels, and devices to learn about courses. This includes social media, search engines, landing pages, email, and more—from both mobile and desktop. That’s why if you want to recruit the most qualified leads, your higher education marketing strategy must consist . . .

How to Build a Fresh Email Marketing Process for Increased Deliverability & Results

Alex Corzo

Customer Relationships / CRM

If you feel like you’re seeing a drastic increase in volume in both your professional and personal email inboxes, you probably aren’t imagining things. The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase by a further $10 billion in the following seven years. This growth presents some . . .

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