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In today’s digital-first buying world, customer expectations have never been higher. As a result, companies are increasing their investments into digital transformation in an effort to improve their digital maturity.  The global digital transformation market is forecast to grow from $469.8 billion in 2020 to $1,009.8 billion by 2025. Depending on where you are in . . .

The health insurance industry is experiencing massive growth, with a market expected to grow up to $4 trillion by 2027. As the industry continues to boom, you can expect your competition to grow as well.  Prospects are using multiple channels to research health insurance companies. Businesses in the industry must have a solid strategy that . . .

In the world of enterprise marketing, many teams start out with just one or two people and the foundation of their entire marketing system living within their heads. Quite often, these people don’t see the need to immediately set up operational systems. As a result, cracks in operations begin to show when the team starts . . .

Gaining trust and selling to B2B prospects is not an easy feat. It’s even more challenging when you’re selling products or services that cost thousands of dollars. So what’s the best way to sell high-ticket items, even with objections and hesitation from prospects? The answer is simple: through an effective high-ticket sales funnel. It’s the . . .