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Attention-grabbing ads drive traffic, but the real conversions happen post-click—when users navigate your site, read emails, or complete checkout.  To turn ad clicks into repeat business, it’s essential to remove digital hurdles and streamline buyers’ journeys. In this guide, you’ll learn how to optimize post-click conversions, increase customer loyalty, and grow your business. Table of . . .

You know what I find myself craving a lot? Chick-fil-A. It’s good food, and that’s part of it, sure. But, it’s not really about the food. What keeps me going back to this one chain is that they have their act together. I know when I go there, I’ll almost certainly have a smooth and . . .

Customer journey optimization is designed to help you capture more leads, maximize revenue, and improve customer satisfaction. To get it right, you need to optimize every touchpoint along the customer journey, from awareness to purchase through to advocacy. This is no easy feat, given the digital customer journey is no longer “linear”—touchpoints are everywhere (websites, . . .

Around 73% of consumers surveyed by PwC pointed to customer experience as an important factor in their purchasing decisions. Yet, less than half said companies are doing a good job of providing a top-notch customer experience. Closing this gap can give your business a competitive edge. If you want to improve your customer experience (CX), . . .