Skip to content

Why Choose Us?
Services
Case Studies
FAQ
Blog
BOOK A CALL

Blog

Check out some of the things happening here.

3 Simple Ways to Optimize SEM Spend

Shamir Duverseau

A/B Testing and CRO

Lots of the marketers I meet are in a bind. Budgets are shrinking as boardroom pressure mounts. Every campaign dollar needs a purpose. And yet—try as they may—their SEM campaigns just won’t generate decent revenue. Why? Because they don’t get one simple truth (yet): **Wasted SEM spend often stems from inefficiencies after the click, not . . .

Overcoming Limited Resources When Building a Marketing Program

Shamir Duverseau

There’s no avoiding it, marketing teams are getting squeezed. Budgets are shrinking——just 7.7% of company revenue, according to Gartner. It leaves only 24% of CMOs feeling equipped to execute their strategies, yet CEOs keep asking for better results. But hear this: working yourself into the ground STILL. ISN’T. THE ANSWER. To bridge the gap between . . .

How to Optimize Your Website for More Post-Click Conversions

Shamir Duverseau

Customer Experience

Attention-grabbing ads drive traffic, but the real conversions happen post-click—when users navigate your site, read emails, or complete checkout. To turn ad clicks into repeat business, it’s essential to remove digital hurdles and streamline buyers’ journeys. In this guide, you’ll learn how to optimize post-click conversions, increase customer loyalty, and grow your business. Table of . . .

How Chick-fil-A Create Delightful Post-Click Experiences

Shamir Duverseau

Customer Experience

You know what I find myself craving a lot? Chick-fil-A. It’s good food, and that’s part of it, sure. But, it’s not really about the food. What keeps me going back to this one chain is that they have their act together. I know when I go there, I’ll almost certainly have a smooth and . . .

Finding The Perfect Digital Transformation Consulting Firm

Shamir Duverseau

Building and executing a successful digital strategy requires creativity, technical expertise, and years of experience. That’s why many companies turn to digital transformation consulting firms for assistance. However, finding all three components in one place isn’t easy. Who do you trust to handle your company’s unique needs with minimal disruption? In this guide, you’ll learn . . .

How To Persuade Legacy Companies To Digitally Transform

Shamir Duverseau

To compete today, organizations need digital investment to deliver a better customer experience. But many teams at enterprise-sized companies are stuck with dated systems. Often, the delay to keep up with technological progress comes from old-school leadership sticking to what’s always worked. Other times, it’s a disconnect between departments. In this article, I’ll provide tactical . . .

How to Optimize the Post-Click Experience for Better Customer Journeys

Shamir Duverseau

A/B Testing and CRO

Marketers pay a lot of attention to click-through rates (CTRs). But what customers do after they click is even more important to drive the conversion. In this article, you’ll learn about the post-click experience and why you should optimize it. I’ll also cover four ways to create a post-click experience that reduces friction. Table of . . .

How To Align Marketing and IT For Maximum Business Growth

Shamir Duverseau

Executives expect collaboration among departments to achieve marketing goals. But this is easier said than done. IT is critical for integrating digital technologies that the marketing team needs to succeed, but the two departments often speak different languages. So, how can you get your departments to work together for success? In this article, I’ll discuss . . .

The Customer Journey Optimization Process: Tips, Steps, and Strategies

Shamir Duverseau

Customer Experience

Customer journey optimization is designed to help you capture more leads, maximize revenue, and improve customer satisfaction. To get it right, you need to optimize every touchpoint along the customer journey, from awareness to purchase through to advocacy. This is no easy feat, given the digital customer journey is no longer “linear”—touchpoints are everywhere (websites, . . .

Previous

1

…

Next

Services Overview
Conversion Optimization
Lifecycle Optimization
DX Strategy Consulting
FAQ
Case Studies
Blog
About Us
Book A Call

Get the latest insights and tips for using the post-click experience to get more from less.

Business Email Address*
Name
This field is for validation purposes and should be left unchanged.

Δ

877.510.2728
contact@smartpandalabs.com

© 2025 SPL Partners LLC. All Rights Reserved.

Why Choose Us?
Services
Case Studies
FAQ
Blog
BOOK A CALL