Posts Tagged :

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    3 Steps to Knowing Your Customers Better

    1024 467 Shamir Duverseau

    According to NationalDayCalendar.com, Get to Know Your Customers Day is observed annually on the third Thursday of each quarter (January, April, July, October). It’s a day intended to encourage businesses to reach out to their patrons and get to know them better. Oh, you had no idea that today was Get to Know Your Customers…

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    What Digital Marketers Can Learn from Amazon’s Purchase of Whole Foods Market

    840 460 Jessica Porges

    My kids are back in school, and Amazon just closed their deal to buy Whole Foods Market. What do these events have to do with one another, you ask? A lot. As with all things Amazon, their focus is on me—the customer—and my experience. The more they know about me, the more relevant my experience…

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    4 Methods for Improving Conversion Rates

    752 470 Shamir Duverseau

    Conversion rate optimization— it’s a mouthful. It’s also a science and an art … and frankly, a lot of work. But few aspects of your digital marketing strategy are more important than this cumbersome term. Our crowd of friends at Wikipedia define conversion rate optimization (CRO) as, “a system for increasing the percentage of visitors…

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    3 Tag Management Systems to Make Your Life Easier

    1024 577 Erich Andren

    three tag management systems that will make your life easier Tags—can’t live with them, can’t live without them. That’s what I hear from a lot of marketers, who love the customer behavior insights that tags provide but loathe the tedious upkeep they require. Those little snippets of JavaScript code that enable third-party tracking, analysis and…

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