Posts Tagged :

    optimizely

    7 Tips for Transitioning to a New Agency

    1024 467 Jessica Magyar

    If you’ve decided that it’s time to make the move to a new digital agency, then it’s likely the following has also occurred to you: 1) breaking up is hard to do and 2) the transition has a lot of moving parts. How are you communicating the change of direction? Is there a plan in…

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    What We Learned from Opticon ’17 — and Office Space

    800 485 Shamir Duverseau

    My colleagues and I recently returned from Optimizely’s annual conference, Opticon 2017, in Las Vegas. The focus of this year’s event was on building and scaling a culture of experimentation across teams, channels, products and device. The three-day conference was attended by more than 1200 executives, product managers, marketers, testing novices, experimentation gurus and developers. As…

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    4 Methods for Improving Conversion Rates

    752 470 Shamir Duverseau

    Conversion rate optimization— it’s a mouthful. It’s also a science and an art … and frankly, a lot of work. But few aspects of your digital marketing strategy are more important than this cumbersome term. Our crowd of friends at Wikipedia define conversion rate optimization (CRO) as, “a system for increasing the percentage of visitors…

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    3 Ways to Get More from A/B Testing

    1024 512 Shamir Duverseau

    3 ways to maximize the value of your a/b testing platform “Why isn’t everyone doing this?” That was the overwhelming thought that went through my head the first time I was introduced to A/B testing almost a decade ago. Now, 10 years later, I am still in awe of the number of organizations that have…

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    Our “Testing Story” Hits the Optimizely Blog

    854 480 Alex Corzo

    At Smart Panda Labs, we know a thing or two about A/B testing. We’re also an Optimizely Solutions Partner, which means we help clients utilize this impressive testing and personalization platform to optimize digital experiences for their customers. This is why we jumped at the chance to be a guest author on the Optimizely blog, which…

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    A/B Testing: Can You Learn from a Mobile App Test Netflix Probably Didn’t Run?

    1024 683 Shamir Duverseau

    Last week I heard a story on NPR revealing that Netflix has been reducing the speed and quality of its videos — a practice called throttling — for customers streaming them on AT&T and Verizon wireless networks.* A week after the carriers were accused of throttling video speeds on their networks, Netflix stepped forward to take…

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