Posts Tagged :

    analytics

    3 Steps to Knowing Your Customers Better

    1024 467 Shamir Duverseau

    According to NationalDayCalendar.com, Get to Know Your Customers Day is observed annually on the third Thursday of each quarter (January, April, July, October). It’s a day intended to encourage businesses to reach out to their patrons and get to know them better. Oh, you had no idea that today was Get to Know Your Customers…

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    What We Learned from Opticon ’17 — and Office Space

    800 485 Shamir Duverseau

    My colleagues and I recently returned from Optimizely’s annual conference, Opticon 2017, in Las Vegas. The focus of this year’s event was on building and scaling a culture of experimentation across teams, channels, products and device. The three-day conference was attended by more than 1200 executives, product managers, marketers, testing novices, experimentation gurus and developers. As…

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    4 Methods for Improving Conversion Rates

    752 470 Shamir Duverseau

    Conversion rate optimization— it’s a mouthful. It’s also a science and an art … and frankly, a lot of work. But few aspects of your digital marketing strategy are more important than this cumbersome term. Our crowd of friends at Wikipedia define conversion rate optimization (CRO) as, “a system for increasing the percentage of visitors…

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    3 Tag Management Systems to Make Your Life Easier

    1024 577 Erich Andren

    three tag management systems that will make your life easier Tags—can’t live with them, can’t live without them. That’s what I hear from a lot of marketers, who love the customer behavior insights that tags provide but loathe the tedious upkeep they require. Those little snippets of JavaScript code that enable third-party tracking, analysis and…

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    Measure for Measure: Making Analytics Count

    1024 586 Jessica Porges

    So much in life can’t be measured. Career satisfaction, the joys of parenthood, the value of friendship (not directly equivalent to one’s number of Facebook friends, btw). But in digital marketing, the reverse is true. Not only is there seemingly no end to what we can measure, the quotable Peter Drucker was right when he…

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    The Razor’s Edge of Analytics

    1024 681 Tu Nguyen-Brown

    Occam’s Razor is one of the most well-known blogs and resources in the digital analytics industry. It’s probably because its author, Avinash Kaushik, is the godfather of digital analytics. When he began his career, there were no phones, tablets or cross-channel marketing. Fast forward to 2016, and digital analytics now encompasses mobile devices and households…

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    Data Storytelling and the Experience-Led Business: A Report from Adobe Summit 2016

    1024 573 Tu Nguyen-Brown

    I recently attended the Adobe Summit 2016 in Las Vegas, an annual digital marketing conference that provides opportunities to hear from marketing innovators and to explore the latest Adobe tools and trends. While once focused mostly on data and analytics, the growth of Adobe’s brand into both the Creative Cloud and Marketing Cloud has expanded…

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    The Art and Science of Analytics

    1024 682 Jessica Porges

    You’ve put a lot of time, energy and resources into your digital marketing efforts—so you deserve to know the results of your blood, sweat and dollars. When digital marketing performance is properly measured, data can drive real results. At smart panda labs, our analysts are always looking to connect the dots, helping clients determine what’s…

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    digital audits: best practice of championsArtboard 1

    Digital Audits: Best Practice of Champions

    1000 600 Shamir Duverseau

      Audit—not a word that conjures up a warm and fuzzy feeling for most of us. But in the world of digital, an audit is surprisingly more fun than it sounds—our pandas promise it. A digital audit is a study of your brand’s digital capabilities. It’s designed to help you understand where your digital strategy…

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    success event participation in Adobe SiteCatalyst

    Success Event Participation in Adobe Analytics (SiteCatalyst)

    1000 600 Jessica Porges

    First and foremost, what does enabling participation on a success event mean? Let’s say the main objective of your website is to drive leads; therefore, you have a success event to track form completions. To understand the effectiveness of your form, you likely run a report to measure form completions by calculating: Form Completions /…

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