Shamir has helped B2C brands like Southwest Airlines, The Walt Disney Company, NBC Universal, and Marriott turn digital strategy into measurable revenue. With 15+ years in marketing leadership roles spanning product management, digital strategy, user experience, and analytics, he specializes in post-click experience and people-driven growth. Prior to Smart Panda Labs, Shamir was Senior Director of Digital Strategy and Services for Marriott International’s Vacation Club Division.