Create digital conversations that are personalized by data and measured by lifetime value.
KNOW THY CUSTOMER
Customer loyalty is earned by enhancing every touchpoint along the journey, ideally with personalization. What do you know about your customers? What software tools are you using to collect their preferences? Are you leveraging a customer platform like Salesforce to connect data points across multiple touchpoints? It’s time to use creative intelligence to connect the dots.
Pandas are empathetic creatures, and we’re passionate about discovering what drives your customers. We’ll help you capture customer data, extract meaningful insights from that data, and develop personalization strategies that put the customer at the center of your digital efforts.
MAKE THE MOST OF YOUR BEST TOOL
Email communications are still the no. 1 driver of revenue and conversions. Database marketing can help you retain and grow your existing customer base—your best source of growth. Done well, these powerful forms of communication can turn customers into loyal advocates for your brand. This courtship is, of course, best fueled by a combination of smart strategy and software—and our smart pandas can help you with both.
MAKE TESTING PART OF YOUR DNA
Digital leaders are making experimentation part of their culture, pushing the envelope to understand the “why” behind test results and not simply accepting results as they appear. Hypothesizing why consumers acted a certain way, for example, is a great opportunity to step out of analytics mode and into an empathetic state of mind in an effort to identify theories that warrant further testing. Our smart pandas can help you design those experiments. We’ll use insights from those test results to inform digital enhancements along the customer journey, from email communications to marketing messages to personalization campaigns.
READY FOR YOUR FREE CONSULTATION?
Complete the form below and we’ll contact you to schedule your first free consulting session. We look forward to learning more about your challenges and collaborating on strategic digital solutions.