Digital Experience Strategy Roadmapping
As a marketing leader, you’re expected to take customers on a personal journey across countless different channels, using the right tools, while navigating an endless maze of data. The challenges of doing it all with a lean team and a tight budget can leave you falling short of your business goals and expectations.
By taking the time to assess and understand your business, diagnose the challenges standing in your way, and design a strategic roadmap to frictionless customer journeys, our pandas will help lay out a plan that empowers you to meet your goals.
See how a 4D consultative process can deliver a strategic roadmap, designed to improve your digital experience and meet your business goals.
Process Development & Optimization
It’s one thing to have a strategic plan to lead you to success. It’s another to know what steps to take to get there, and how to efficiently take each step in a way that drives results. From gathering data to analyzing it to deriving insights and taking action, it can be a challenge to create a process that yields continuous improvement.
Whether you need help building a solid foundation and process oriented framework or just need to evaluate and optimize your current marketing operations, our team can help.
Find out how we use Lean thinking —and its build, measure, and learn approach—to help our clients drive customer lifetime value.
Marketing Technology Strategy & Evaluation
Technology is only a means to an end— not the solution to every problem. So, how do you discern what technology will best meet your current needs? And how can you be sure that the investment in your choice of platform will continue to provide value as you execute your digital strategy?
Staying true to your organization’s vision, business goals, and digital strategy, we’ll ensure your marketing technology selections become an accelerator, empowering you to learn and grow.
Digital Experience Coaching & Workshops
You have a great team of intelligent marketers, but find it a challenge to make the changes and learn the skills needed to mature your digital experience. Where do you get started? What are the key skills, processes and considerations you need to take into account to build a leading digital experience?
Through coaching and workshop sessions, we can guide you and your team through the process, whether you want to learn how to get more from your analytics, get started running experiments, or simply improve the digital experience knowledge of a broader team, from leadership to the front line.
To learn more about the power of testing and conversion rate optimization, download Smart Panda Labs’ white paper, “Put Your Digital Marketing to the Test”.
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Team Member/Partner Assessment & Hiring
You know how to find the right personalities and business acumen to grow your team, but how do you know you have found the right skills? At times, you don’t know what you don’t know, so it can be a challenge to know with certainty if a candidate, contractor, or third party has the right experience, skills, and capabilities to execute or lead your digital strategy.
Our team can help you to include the right elements in your job description, requirements, or RFP. Then, we can help you evaluate potential candidates and agencies against that criteria to ensure you find the right person or partner to be successful.
Ready for Your Free Consultation?
Complete the form below and we’ll contact you to schedule your first free consulting session. We look forward to learning more about your challenges and collaborating on strategic digital solutions.