Partnering with the Public Sector
Email communications, conversion optimization, web analytics and consumer intelligence are not relegated to B2B and B2C companies. Like the private sector, the public domain is looking for solutions for creating brand awareness, understanding their audience, communicating with consumers, providing improved user experiences across their digital platforms and analyzing the results of their efforts. As a result, the role of digital strategy is increasing in the public sector, and new technology is helping to shape and increased focus on customers from the government perspective.
How We Serve Government Agencies
Want to optimize online applications, forms and payments? Need to implement, test and measure email communications? Interested in leveraging analytics to find out more about how people use your website? We’re here to help. Smart Panda Labs is a GSA (General Service Administration) approved vendor and able to bid on work for the US Federal Government. We are also 8(a) certified by the federal government as a minority owned company.
Our smart pandas have collaborated with clients in every industry to improve ROI through the adoption of better, smarter digital practices and technology solutions. Our broad digital expertise can positively impact government in the same way. Services we provide include:
- Email Marketing + Campaign Management
- A/B + Multivariate Testing
- Web Analytics + Reporting
- Consumer Feedback + Survey
- User Experience Design + Development
- Website Personalization
- Social Media Consulting
- Search Engine Marketing
Marketing Technology Support
Take advantage of our broad expertise in best-in-class technology solutions, including testing platforms like Optimizely, web analytics tools like Adobe Analytics and Google Analytics, and voice-of-customer engines like Foresee, to help your department, agency, or campaign accomplish its goals.