Case Studies
The proof is in the data.See how we’ve helped our clients reach their online potential.

How Wyndham Vacation Rentals Drove $8M Then Sold
How can you meet the challenge posed by competitors with a superior digital experience? And how can you do so in a way that drives measurable results to the bottom line? See how an engagement with a large vacation rental organization led to improvements in key business metrics like cash flow and gross profit.
Results
- Added $8 million in incremental annual revenue
- 1x successful company sale
- 35% increase in booking conversions

CRO PRODUCES REAL WORLD VALUE
How can you meet the challenge posed by competitors with a superior digital experience? And how can you do so in a way that drives measurable results to the bottom line? See how an engagement with a large vacation rental organization led to improvements in key business metrics like cash flow and gross profit.
Results
- Added $8 million in incremental annual revenue
- Increased revenue per visitor by more than 5%
- Increased revenue per mobile visit by 11%
- Decreased proposed operational costs through data-driven prioritization

How Related Rentals Surged Organic Conversions by 164%
To improve performance across their digital channels, Related Rentals partnered with Smart Panda Labs to optimize site design, streamline lead capture, and enhance email engagement. The result? A seamless customer journey that turned more visitors into qualified prospects.
Results
- 164% lift in organic leads
- 124% boost in site-wide conversion rate
- 1,500+ new email opt-ins

How MIT Sloan Executive Education drove a 111% growth in leads and subscribers
When MITSEE’s enrollments started slipping and their marketing felt stale, Smart Panda stepped in behind the scenes to help rebuild. Through precision targeting, friction-free UX overhauls, and segmented retention journeys, Julie Harju’s team not only stabilized performance—they rewrote the rules of growth.
Results
- 111% growth in leads & subscribers
- 107% higher campaign engagement
- 21% lift in email CTR

How Holiday Inn Club Vacations Measurably Improved CX
By embracing a culture of testing and continuous improvement, Holiday Inn Club Vacations and Smart Panda Labs found new ways to engage guests and grow revenue with confidence.
Results
- 19 optimization campaigns
- 71% of tests outperformed baselines
- $404K in revenue protected

Making the Case for Digital Outsourcing
Our consulting services for Related covered the entire customer journey, from search engine marketing and conversion rate optimization to customer intelligence and marketing technology support.
Results
- Increased total conversion by 57%
- Increased conversions per visit by 124%
- Email open rates of 60%
- 177% increase in mobile traffic