Case Studies

How can you meet the challenge posed by competitors with a superior digital experience? And how can you do so in a way that drives measurable results to the bottom line? See how an engagement with a large vacation rental organization led to improvements in key business metrics like cash flow and gross profit.

• Added $8 million in incremental annual revenue
• 1x successful company sale
• 35% increase in booking conversions

To improve performance across their digital channels, Related Rentals partnered with Smart Panda Labs to optimize site design, streamline lead capture, and enhance email engagement. The result? A seamless customer journey that turned more visitors into qualified prospects.

• 164% lift in organic leads
• 124% boost in site-wide conversion rate
• 1,500+ new email opt-ins

When MITSEE’s enrollments started slipping and their marketing felt stale, Smart Panda stepped in behind the scenes to help rebuild. Through precision targeting, friction-free UX overhauls, and segmented retention journeys, Julie Harju’s team not only stabilized performance—they rewrote the rules of growth.

• 111% growth in leads & subscribers
• 107% higher campaign engagement
• 21% lift in email CTR

By embracing a culture of testing and continuous improvement, Holiday Inn Club Vacations and Smart Panda Labs found new ways to engage guests and grow revenue with confidence.

• 19 optimization campaigns
• 71% of tests outperformed baselines
• $404K in revenue protected