Case Studies

How can you meet the challenge posed by competitors with a superior digital experience? And how can you do so in a way that drives measurable results to the bottom line? See how an engagement with a large vacation rental organization led to improvements in key business metrics like cash flow and gross profit.

• Added $8 million in incremental annual revenue
• 1x successful company sale
• 35% increase in booking conversions

How can you meet the challenge posed by competitors with a superior digital experience? And how can you do so in a way that drives measurable results to the bottom line? See how an engagement with a large vacation rental organization led to improvements in key business metrics like cash flow and gross profit.

• Added $8 million in incremental annual revenue
• Increased revenue per visitor by more than 5%
• Increased revenue per mobile visit by 11%
• Decreased proposed operational costs through data-driven prioritization

To improve performance across their digital channels, Related Rentals partnered with Smart Panda Labs to optimize site design, streamline lead capture, and enhance email engagement. The result? A seamless customer journey that turned more visitors into qualified prospects.

• 164% lift in organic leads
• 124% boost in site-wide conversion rate
• 1,500+ new email opt-ins

When MITSEE’s enrollments started slipping and their marketing felt stale, Smart Panda stepped in behind the scenes to help rebuild. Through precision targeting, friction-free UX overhauls, and segmented retention journeys, Julie Harju’s team not only stabilized performance—they rewrote the rules of growth.

• 111% growth in leads & subscribers
• 107% higher campaign engagement
• 21% lift in email CTR

By embracing a culture of testing and continuous improvement, Holiday Inn Club Vacations and Smart Panda Labs found new ways to engage guests and grow revenue with confidence.

• 19 optimization campaigns
• 71% of tests outperformed baselines
• $404K in revenue protected

Our consulting services for Related covered the entire customer journey, from search engine marketing and conversion rate optimization to customer intelligence and marketing technology support.

• Increased total conversion by 57%
• Increased conversions per visit by 124%
• Email open rates of 60%
• 177% increase in mobile traffic