Posts Tagged :

    seo

    Content Edits with GTM? Just Say No.

    1024 466 Ravi Chandramouli

    Google Tag Manager (GTM) makes it easy for marketers to add and update website tags with just a few clicks, and without needing to edit website code. We’ve touted its virtues previously on this blog, including the ease by which it can be learned and launched, and of course, the fact that it’s free. In…

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    10 Tips for Website “Redesigns” in 2018

    1024 693 Shamir Duverseau

    It’s the start of a new year, which means everyone is making their resolutions—and already breaking them, too. To be honest, I am not a fan of resolutions. While I applaud the intent to set goals and meet them, the data shows that making one-time resolutions, for most of us, doesn’t work. As a digital…

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    Where Has All the Original Content Gone?

    1024 576 Alex Corzo

    I recently stumbled upon a local agency’s blog while conducting some online research. The blog appeared to offer some interesting reads on digital marketing topics, much like we hope to do here on our smart panda blog. About halfway through reading the first post, however, I was hit with déjà vu. Hadn’t I seen this…

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    seo essentials

    5 Often-Overlooked SEO Essentials

    1024 544 Lisa Martino

    Search engine optimization (SEO) is a discipline that requires just that—discipline. Think Daniel of the Karate Kid (the prized 80’s version, please) painting the fence, again and again. Tedious though it may seem, maintaining an error-free and well-optimized site can lead to improved rankings on search engine results pages (SERPs) and long-term traffic success. But…

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    Keeping Up with SEO: Smart Panda Tidbits from Search Engine Watch’s ‪#‎ConnectConference

    564 413 Lisa Martino

    Earlier this month, my colleague Lindsey Murray and I attended Search Engine Watch’s first Connect Conference, a brand new industry event that brought together top practitioners and innovators from around the globe to discuss in the very latest technology, strategy and thinking across paid and organic search. I was impressed with the turnout, energy, outstanding…

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    Demystifying search engine optimization

    Demystifying Search Engine Optimization

    1001 668 Lisa Martino

    When it comes to driving website traffic, few factors have more significance than keyword search rankings. Everyone wants to see their company at the top of Google, Yahoo or Bing’s search results, but as hard as you may wish, there is no magic button that will send your site soaring to the No. 1 spot.…

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    digital audits: best practice of championsArtboard 1

    Digital Audits: Best Practice of Champions

    1000 600 Shamir Duverseau

      Audit—not a word that conjures up a warm and fuzzy feeling for most of us. But in the world of digital, an audit is surprisingly more fun than it sounds—our pandas promise it. A digital audit is a study of your brand’s digital capabilities. It’s designed to help you understand where your digital strategy…

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