Posts Tagged :

    adobe analytics

    Email, We’re Gonna Party Like it’s Our Birthday

    1024 594 Alex Corzo

    I’ll come right out and say it—today is my birthday. Send the cake and presents this way! If you need more reason to celebrate, I recently discovered that I share my birth month with another mover and shaker. Last week email turned 46—older than the Internet itself—and it’s still looking great. In fact, of all…

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    The Razor’s Edge of Analytics

    1024 681 Tu Nguyen-Brown

    Occam’s Razor is one of the most well-known blogs and resources in the digital analytics industry. It’s probably because its author, Avinash Kaushik, is the godfather of digital analytics. When he began his career, there were no phones, tablets or cross-channel marketing. Fast forward to 2016, and digital analytics now encompasses mobile devices and households…

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    Data Storytelling and the Experience-Led Business: A Report from Adobe Summit 2016

    1024 573 Tu Nguyen-Brown

    I recently attended the Adobe Summit 2016 in Las Vegas, an annual digital marketing conference that provides opportunities to hear from marketing innovators and to explore the latest Adobe tools and trends. While once focused mostly on data and analytics, the growth of Adobe’s brand into both the Creative Cloud and Marketing Cloud has expanded…

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    The Art and Science of Analytics

    1024 682 Jessica Porges

    You’ve put a lot of time, energy and resources into your digital marketing efforts—so you deserve to know the results of your blood, sweat and dollars. When digital marketing performance is properly measured, data can drive real results. At smart panda labs, our analysts are always looking to connect the dots, helping clients determine what’s…

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