Director of Operations
Jessica leads a wide variety of digital projects for Smart Panda Labs, always working to increase efficiencies in order to deliver on-time, quality work. Detail-oriented and a planner, Jessica keeps the whole digital landscape top of mind as she works through the task at hand. Jessica brings many years of experience leading projects in all facets of digital, from pay-per-click marketing campaigns and email campaigns to website redesigns and custom API integrations. She also has a background in various software technologies, including Adobe Analytics, Adobe Target, Omniture, Ensighten and numerous content management systems and email service providers. Her previous experience includes Marriott Vacations Worldwide where she oversaw digital project management as the Manager of Online Production and Services. Prior to that, she spent time at The Richard Petty Driving Experience, the Kansas Speedway, and an eCommerce auction website dedicated to motorsport memorabilia.