Analytics + Intelligence

Scientists do it with data.

    Measure + Improve Your Results With Actionable Web Analytics

    Leveraging analytics in tandem with other search and social strategies reveals precisely how visitors are interacting with your website. At Smart Panda Labs, we believe in consistent monitoring of data and intelligence. We can provide you with that day-to-day support, or provide our expertise only when and where it’s needed.

    Turn Numbers Into Next Steps

    Do you know what the most popular path to conversion is on your site? Can you tell what patterns are driving visitors to your shopping cart or booking engine? Are you leveraging user data to understand your customers and identify trends among converters? 

    Smart testing, thoughtful analysis and strategic improvements can lead to a more successful customer engagement and a surge in conversions. At Smart Panda Labs, our analysts help clients connect the dots among data. We can help you identify what’s working, fix what’s not and increase ROI through ongoing improvements.

    Our services include:

    • Analytics platform selection, implementation and support
    • Analytics report and dashboard design
    • Periodic website analytics reporting and high-level insights
    • Channel integration (e.g., tracing conversions from initial site contact to final offline transactions)
    • Testing of changes made
    • Optimizations informed by test results

    Learn five tips from our panda analysts for measuring your digital initiatives in our blog post, “The Art and Science of Analytics.”

    Maximize Insights Through Technology

    An advanced, industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels.

    *Previously known as Omniture SiteCatalyst

    A web analytics service that tracks and reports website traffic and is the most widely used analytics service on the Internet.

    A powerful tool for running A/B tests as well as targeting different content to different audience segments. You can integrate Optimizely with other platforms, build experiments, track your conversion goals, and optimize your site or digital strategy based on the results.

    An industry-leading tool for running A/B tests as well as targeting different content to different segments. You can integrate Adobe Target with other platforms, build experiments, track your conversion goals, and optimize your site or digital strategy based on the results provided.

    *Previously known as Omniture Test & Target

    A robust survey tool that measures customer satisfaction with multichannel customer experience analytics, providing actionable insights that can help you optimize your various customer touch points.

    A customer data platform enables organizations to build a unified customer view in real time – across all customer touchpoints – and create relevant omnichannel customer experiences.

    A tag management system that can unify all tagging efforts across every digital channel and device, enabling marketers to understand their customers’ behaviors and actions while engaging them in real time.

    Certifications

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    Are you leveraging A/B testing to continuously improve your digital marketing? Continuous improvement means improved profitability, which will help you meet your business goals and objectives.

    a/b testing