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    What’s the Internet Doing For You?

    1000 358 Shamir Duverseau

    There are a lot of people out there getting paid a whole lot of money to tell people and businesses what they should be doing online. From designing new websites to creating new mobile apps to building & managing Facebook pages, agencies and executives are busy doing the latest and greatest.

    Now, it doesn’t matter if you hire some a multi-million dollar agency who just worked with McDonald’s or Wal-Mart, or you simply call that number on that sign you saw on the side of the road, what they all neglect to tell you is how what they do for you is going to increase your revenues, or reduce your costs, or improve customer loyalty. If what you do online doesn’t do at least one of those things, never mind all of them, what’s the point?

    So, the next time you call the number on that sign or watch some agency’s PowerPoint on Skype, ask them these four (4) questions:

    1. How is what you propose going to make me money, or at least save me money?
    2. How is what you propose going to keep my customer’s coming back?
    3. How is what you propose going to help my customers talk about me to their friends?
    4. How are we going to know that all this is actually working?

    If they can’t, or worse, won’t, answer these questions effectively, then you can’t, or at least shouldn’t, waste any more of your time or money with them.

    Ready for a free consultation or want to learn more about our services? Contact us to hear from one of our pandas.

    AUTHOR

    Shamir Duverseau

    Shamir is responsible for business management and leads the firm’s analytics + intelligence and conversion rate optimization practices. He has worked across a number of industries, from travel to entertainment to technology, working with brands like Southwest Airlines, The Walt Disney Company, and NBC Universal. During his last 15 years in marketing Shamir has held leadership roles, overseeing everything from product management to digital strategy, including user experience design, web development, testing and web analytics. Prior to smart panda labs, Shamir was the Senior Director of Digital Strategy and Services for Marriott International’s Vacation Club Division.

    All stories by: Shamir Duverseau

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