At Smart Panda Labs, we know a thing or two about A/B testing. We’re also an Optimizely Solutions Partner, which means we help clients utilize this impressive testing and personalization platform to optimize digital experiences for their customers. This is why we jumped at the chance to be a guest author on the Optimizely blog, which provides content focused on growing the testing and optimization skills of their readers.
Shamir Duverseau had already been cooking up a post about the risks and rewards of testing. In “A Testing Story,” Shamir relates a challenging situation in which we had to sell a client on the merits of testing and optimization, drawing parallels to the comedy classic, A Christmas Story (I kid you not). We hope you’ll check out the post, now live on the Optimizely blog.