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    Measure for Measure: Making Analytics Count

    1024 586 Jessica Porges

    So much in life can’t be measured. Career satisfaction, the joys of parenthood, the value of friendship (not directly equivalent to one’s number of Facebook friends, btw). But in digital marketing, the reverse is true. Not only is there seemingly no end to what we can measure, the quotable Peter Drucker was right when he…

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