Posts Tagged :

    testing

    What We Learned from Opticon ’17 — and Office Space

    800 485 Shamir Duverseau

    My colleagues and I recently returned from Optimizely’s annual conference, Opticon 2017, in Las Vegas. The focus of this year’s event was on building and scaling a culture of experimentation across teams, channels, products and device. The three-day conference was attended by more than 1200 executives, product managers, marketers, testing novices, experimentation gurus and developers. As…

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    Customer Empathy and Selling the Click

    1024 536 Charlene Hixon

    email marketing takeaways from MarketingSherpa’s 2016 Summit Recently I had the great fortune of attending MarketingSherpa’s 2016 Summit in Las Vegas. As a digital communications consultant for Smart Panda Labs, I took advantage of coaching clinics with top email-experts, taking a deep dive into areas that are important to my expertise, including email best practices,…

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    The Art and Science of Analytics

    1024 682 Jessica Porges

    You’ve put a lot of time, energy and resources into your digital marketing efforts—so you deserve to know the results of your blood, sweat and dollars. When digital marketing performance is properly measured, data can drive real results. At smart panda labs, our analysts are always looking to connect the dots, helping clients determine what’s…

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    Giving Your Site the UX Factor

    500 230 Cheryl Myers

      While the tools we use to create and measure the success of digital media continue to evolve, the success of your site or application still hinges on just one thing: the value it brings to your customers. How users experience your site—and how they feel about it when they leave—will determine whether you win…

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    email markerting

    Make the Most of Your No. 1 Marketing Channel

    1024 576 Alex Corzo

    Email marketing—it’s still crushing it. Of all the digital marketing channels, including search engine marketing and social media, email marketing remains the no. 1 driver of revenue and conversions. The average office worker checks their email 30 times an hour. (Statistic Brain) Email remains a significantly more effective way to acquire customers than social media—nearly…

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