Posts Tagged :

    ppc

    Make an SEM Audit Part of Your 2017 Goals

    1024 587 Lisa Martino

    As a Google Premier Partner, Smart Panda Labs is often asked to play the role of a third party auditor. This means conducting a thorough review of a company’s existing PPC accounts. The impetus for an audit varies from client to client—sometimes they want insight on how well their marketing team (or agency) is doing. Other…

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    google removed right-hand sidebar ads from search engine results.

    Paid Search in Google’s Post-Sidebar Era

    800 533 Lisa Martino

    Earlier this year, it was heavily rumored that Google would be nixing right-rail paid search ads in desktop search engine results pages. And as we saw last month, that rumor proved true. Google rolled out a dramatic, worldwide change that removes ads from the right side of its desktop search results, placing them only at…

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    Search Engine Watch

    Hot Paid Search Topics at Search Engine Watch’s #ConnectConference

    500 200 admin

    Last week, my colleague Lisa Martino and I attended Search Engine Watch’s first Connect Conference. Honing in on paid search tracks, I found myself inundated with fascinating, high-level topics as well as the technical nitty gritty that helps search engine marketing professionals like me translate concepts to action (as well as totally geeking-out!). Below are…

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    related realty company logo

    The Related Companies: a PPC Transformation

    564 200 Lisa Martino

    Leading-edge companies deserve digital strategies that provide real return on investment and help them stay ahead of the curve. But these digital strategies are not achieved easily. They require an approach that is part science and part art, and they need to be carefully maintained and continually optimized for the best results. All too often,…

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    Demystifying search engine optimization

    Demystifying Search Engine Optimization

    1001 668 Lisa Martino

    When it comes to driving website traffic, few factors have more significance than keyword search rankings. Everyone wants to see their company at the top of Google, Yahoo or Bing’s search results, but as hard as you may wish, there is no magic button that will send your site soaring to the No. 1 spot.…

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    getting the payoff from paid search

    Getting the Payoff from Paid Search

    1000 600 Lisa Martino

    It’s a story we hear often — a paid search campaign is not driving enough leads, and the leads it does bring come at too high a cost. While pay-per-click campaigns can be very efficient compared to other advertising channels (you pay only for clicks) and highly controllable (you determine the message that’s displayed), there…

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