Posts Tagged :

    paid search

    google removed right-hand sidebar ads from search engine results.

    Paid Search in Google’s Post-Sidebar Era

    800 533 Lisa Martino

    Earlier this year, it was heavily rumored that Google would be nixing right-rail paid search ads in desktop search engine results pages. And as we saw last month, that rumor proved true. Google rolled out a dramatic, worldwide change that removes ads from the right side of its desktop search results, placing them only at…

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    Search Engine Watch

    Hot Paid Search Topics at Search Engine Watch’s #ConnectConference

    500 200 admin

    Last week, my colleague Lisa Martino and I attended Search Engine Watch’s first Connect Conference. Honing in on paid search tracks, I found myself inundated with fascinating, high-level topics as well as the technical nitty gritty that helps search engine marketing professionals like me translate concepts to action (as well as totally geeking-out!). Below are…

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    related realty company logo

    The Related Companies: a PPC Transformation

    564 200 Lisa Martino

    Leading-edge companies deserve digital strategies that provide real return on investment and help them stay ahead of the curve. But these digital strategies are not achieved easily. They require an approach that is part science and part art, and they need to be carefully maintained and continually optimized for the best results. All too often,…

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