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    nike

    if you’re going to do it

    If You’re Going to Do It, Just Do It Like This

    1000 668 Shamir Duverseau

    Over the years, Nike has always done a solid job of marketing sports by focusing on the aspirational as opposed to the practical. One of the best examples of this is what is known as their Move commercial, which I believe is from the 2002 Olympics. The commercial has no dialogue or, any spoken words…

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