Posts Tagged :

    digital strategy

    Bring Your Brand into Alignment with a Digital Strategy

    900 496 Shamir Duverseau

    From your storefront to your social media pages to your CRM, no aspect of your company should be operating in a vacuum. Why? Because to consumers, your ads, database, website and storefront are one in the same. There are many touch points but just one brand. So what happens when these touch points are operating…

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    The Related Companies: a PPC Transformation

    564 200 Lisa Martino

    Leading-edge companies deserve digital strategies that provide real return on investment and help them stay ahead of the curve. But these digital strategies are not achieved easily. They require an approach that is part science and part art, and they need to be carefully maintained and continually optimized for the best results. All too often,…

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    The Art and Science of Analytics

    1024 682 Jessica Porges

    You’ve put a lot of time, energy and resources into your digital marketing efforts—so you deserve to know the results of your blood, sweat and dollars. When digital marketing performance is properly measured, data can drive real results. At smart panda labs, our analysts are always looking to connect the dots, helping clients determine what’s…

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    Digital Audits: Best Practice of Champions

    1000 600 Shamir Duverseau

      Audit—not a word that conjures up a warm and fuzzy feeling for most of us. But in the world of digital, an audit is surprisingly more fun than it sounds—our pandas promise it. A digital audit is a study of your brand’s digital capabilities. It’s designed to help you understand where your digital strategy…

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    marketing ROI that really measures up

    Marketing ROI That Really Measures Up

    1000 600 Lisa Martino

    Marketing can be intimidating. You know you need to extend your brand into the marketplace and reach your target audience, but how can you be sure you’ll see a return on your marketing investment? Sometimes it seems like there are endless tactics to explore — and to budget for — so it’s easy to be…

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    The Wisdom of One Herbert Hoover. Who Knew?

    1000 600 Shamir Duverseau

    I heard that Herbert Hoover once said, “the only problem with Capitalism is Capitalists.” It’s a bit scary how much sense that makes to me, but when I consider my career in the world that is Corporate America, it’s not so scary anymore. Maybe a bit more like sad. That all being said, this is…

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    what’s the internet doing for you Artboard 1

    What’s the Internet Doing For You?

    1000 358 Shamir Duverseau

    There are a lot of people out there getting paid a whole lot of money to tell people and businesses what they should be doing online. From designing new websites to creating new mobile apps to building & managing Facebook pages, agencies and executives are busy doing the latest and greatest. Now, it doesn’t matter…

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