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    bing ads

    Make an SEM Audit Part of Your 2017 Goals

    1024 587 Lisa Martino

    As a Google Premier Partner, Smart Panda Labs is often asked to play the role of a third party auditor. This means conducting a thorough review of a company’s existing PPC accounts. The impetus for an audit varies from client to client—sometimes they want insight on how well their marketing team (or agency) is doing. Other…

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    Demystifying search engine optimization

    Demystifying Search Engine Optimization

    1001 668 Lisa Martino

    When it comes to driving website traffic, few factors have more significance than keyword search rankings. Everyone wants to see their company at the top of Google, Yahoo or Bing’s search results, but as hard as you may wish, there is no magic button that will send your site soaring to the No. 1 spot.…

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