Posts Tagged :

    adobe

    Data Storytelling and the Experience-Led Business: A Report from Adobe Summit 2016

    1024 573 Tu Nguyen-Brown

    I recently attended the Adobe Summit 2016 in Las Vegas, an annual digital marketing conference that provides opportunities to hear from marketing innovators and to explore the latest Adobe tools and trends. While once focused mostly on data and analytics, the growth of Adobe’s brand into both the Creative Cloud and Marketing Cloud has expanded…

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    success event participation in Adobe SiteCatalyst

    Success Event Participation in Adobe Analytics (SiteCatalyst)

    1000 600 Jessica Porges

    First and foremost, what does enabling participation on a success event mean? Let’s say the main objective of your website is to drive leads; therefore, you have a success event to track form completions. To understand the effectiveness of your form, you likely run a report to measure form completions by calculating: Form Completions /…

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