Leading-edge companies deserve digital strategies that provide real return on investment and help them stay ahead of the curve. But these digital strategies are not achieved easily. They require an approach that is part science and part art, and they need to be carefully maintained and continually optimized for the best results. All too often, companies do not have a digital approach that lives up to their name. We strive to fix that.
The Related Companies is a privately-owned real estate firm with a worldwide portfolio of properties valued at over $20 billion. Their US-based luxury rental market includes 25 properties that provide distinctive apartments in premier locations. The Related Companies approached smart panda labs as they were seeking a more efficient PPC strategy that would drive more qualified leads—at a better value—for their luxury rentals.