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    The Related Companies: a PPC Transformation

    564 200 Lisa Martino

    Leading-edge companies deserve digital strategies that provide real return on investment and help them stay ahead of the curve. But these digital strategies are not achieved easily. They require an approach that is part science and part art, and they need to be carefully maintained and continually optimized for the best results. All too often, companies do not have a digital approach that lives up to their name. We strive to fix that.

    The Related Companies is a privately-owned real estate firm with a worldwide portfolio of properties valued at over $20 billion. Their US-based luxury rental market includes 25 properties that provide distinctive apartments in premier locations. The Related Companies approached smart panda labs as they were seeking a more efficient PPC strategy that would drive more qualified leads—at a better value—for their luxury rentals.

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    AUTHOR

    Lisa Martino

    Lisa heads the firm’s search engine marketing practice and brings more than 15 years of experience to smart panda labs, where she implements and manages a variety of paid search campaigns for clients, each with unique budgets and goals. Her areas of specialty including paid search and search engine optimization, internet marketing, display ads, email marketing, CRM, affiliate marketing, direct mail and web analytics. Prior to joining smart panda labs, Lisa was a Search and Auction Media Manager for the Walt Disney Company for over eight years, where she managed extensive, multi-million dollar paid search campaigns for numerous Walt Disney Parks & Resorts websites and brands. She has also worked in marketing for Cox Target Media/Valpak and American Express. Lisa is a Microsoft Accredited Professional and is Google AdWords qualified in search, display, video, mobile and shopping.

    All stories by: Lisa Martino

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