marketing ROI that really measures up

    Marketing ROI That Really Measures Up

    1000 600 Lisa Martino

    Marketing can be intimidating. You know you need to extend your brand into the marketplace and reach your target audience, but how can you be sure you’ll see a return on your marketing investment? Sometimes it seems like there are endless tactics to explore — and to budget for — so it’s easy to be skeptical. Will my ads be seen? Will people click on them? Will they take the time to complete an online form? Will I be able to measure the results? When will I begin to see these efforts pay off?

    smart panda labs was part of a team that helped UF Health Cancer Center – Orlando Health achieve phenomenal marketing results. This success story shows that a well-executed and coordinated marketing effort can have rapid, measurable and impressive results.

    Continue reading this case study…

     

    AUTHOR

    Lisa Martino

    Lisa heads the firm’s search engine marketing practice and brings more than 15 years of experience to smart panda labs, where she implements and manages a variety of paid search campaigns for clients, each with unique budgets and goals. Her areas of specialty including paid search and search engine optimization, internet marketing, display ads, email marketing, CRM, affiliate marketing, direct mail and web analytics. Prior to joining smart panda labs, Lisa was a Search and Auction Media Manager for the Walt Disney Company for over eight years, where she managed extensive, multi-million dollar paid search campaigns for numerous Walt Disney Parks & Resorts websites and brands. She has also worked in marketing for Cox Target Media/Valpak and American Express. Lisa is a Microsoft Accredited Professional and is Google AdWords qualified in search, display, video, mobile and shopping.

    All stories by: Lisa Martino

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