if you’re going to do it

    If You’re Going to Do It, Just Do It Like This

    1000 668 Shamir Duverseau

    Over the years, Nike has always done a solid job of marketing sports by focusing on the aspirational as opposed to the practical. One of the best examples of this is what is known as their Move commercial, which I believe is from the 2002 Olympics.

    The commercial has no dialogue or, any spoken words at all for that matter.  It easily features a dozen people, with maybe 3 or so that one would consider recognizable/famous (and one of those is on a TV in the background with an everyman in the fore). And every seen in it is real, from the neighborhood kid to running down the street to the mass of triathletes switching from swim to bike.

    No dialogue, no sport idols, no fantasies. Only three simple words… just do it. And a menagerie of images that inspires one to do just that.

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    AUTHOR

    Shamir Duverseau

    Shamir is responsible for business management and leads the firm’s analytics + intelligence and conversion rate optimization practices. He has worked across a number of industries, from travel to entertainment to technology, working with brands like Southwest Airlines, The Walt Disney Company, and NBC Universal. During his last 15 years in marketing Shamir has held leadership roles, overseeing everything from product management to digital strategy, including user experience design, web development, testing and web analytics. Prior to smart panda labs, Shamir was the Senior Director of Digital Strategy and Services for Marriott International’s Vacation Club Division.

    All stories by: Shamir Duverseau

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