website optimization

    Small Step For Conversion, Giant Leap For UX

    1024 576 admin

    This is not our first public display of affection for testing—we love tests, and we love to talk about them. In a previous post, for example, Shamir Duverseau shared three ways a testing and optimization program can help you increase revenue, reduce costs and improve customer loyalty. We’ve also shared a compelling testing case study…

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    Our “Testing Story” Hits the Optimizely Blog

    854 480 Alex Corzo

    At Smart Panda Labs, we know a thing or two about A/B testing. We’re also an Optimizely Solutions Partner, which means we help clients utilize this impressive testing and personalization platform to optimize digital experiences for their customers. This is why we jumped at the chance to be a guest author on the Optimizely blog, which…

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    related realty company logo

    The Related Companies: a PPC Transformation

    564 200 Lisa Martino

    Leading-edge companies deserve digital strategies that provide real return on investment and help them stay ahead of the curve. But these digital strategies are not achieved easily. They require an approach that is part science and part art, and they need to be carefully maintained and continually optimized for the best results. All too often,…

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    Giving Your Site the UX Factor

    500 230 Cheryl Myers

      While the tools we use to create and measure the success of digital media continue to evolve, the success of your site or application still hinges on just one thing: the value it brings to your customers. How users experience your site—and how they feel about it when they leave—will determine whether you win…

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    The More Things Change…

    1000 610 Shamir Duverseau

    With all the advancements in technology we see occurring almost every day, it’s sometimes easy to forget that the people using the technology don’t change quite as quickly.  When all is said and done, people do what they always do.  They simply try their best to find a way to make the tools provided to…

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    The Wisdom of One Herbert Hoover. Who Knew?

    1000 600 Shamir Duverseau

    I heard that Herbert Hoover once said, “the only problem with Capitalism is Capitalists.” It’s a bit scary how much sense that makes to me, but when I consider my career in the world that is Corporate America, it’s not so scary anymore. Maybe a bit more like sad. That all being said, this is…

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