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    What Digital Marketers Can Learn from Amazon’s Purchase of Whole Foods Market

    840 460 Jessica Porges

    My kids are back in school, and Amazon just closed their deal to buy Whole Foods Market. What do these events have to do with one another, you ask? A lot. As with all things Amazon, their focus is on me—the customer—and my experience. The more they know about me, the more relevant my experience…

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    Small Step For Conversion, Giant Leap For UX

    1024 576 admin

    This is not our first public display of affection for testing—we love tests, and we love to talk about them. In a previous post, for example, Shamir Duverseau shared three ways a testing and optimization program can help you increase revenue, reduce costs and improve customer loyalty. We’ve also shared a compelling testing case study…

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    Trick and Treat — The State of Digital on the 2016 Campaign Trail

    1024 576 Tu Nguyen-Brown

    Whether you’re trick-or-treating as Hillary Clinton or Donald Trump today, you’re probably as happy as I am that the 2016 presidential election cycle is finally drawing to a close. While much of this contentious and bizarre campaign season seems anything but sophisticated, it is in fact the most technologically advanced election in history. As Inc.com’s Paul…

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    The Razor’s Edge of Analytics

    1024 681 Tu Nguyen-Brown

    Occam’s Razor is one of the most well-known blogs and resources in the digital analytics industry. It’s probably because its author, Avinash Kaushik, is the godfather of digital analytics. When he began his career, there were no phones, tablets or cross-channel marketing. Fast forward to 2016, and digital analytics now encompasses mobile devices and households…

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    Data Storytelling and the Experience-Led Business: A Report from Adobe Summit 2016

    1024 573 Tu Nguyen-Brown

    I recently attended the Adobe Summit 2016 in Las Vegas, an annual digital marketing conference that provides opportunities to hear from marketing innovators and to explore the latest Adobe tools and trends. While once focused mostly on data and analytics, the growth of Adobe’s brand into both the Creative Cloud and Marketing Cloud has expanded…

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    The Art and Science of Analytics

    1024 682 Jessica Porges

    You’ve put a lot of time, energy and resources into your digital marketing efforts—so you deserve to know the results of your blood, sweat and dollars. When digital marketing performance is properly measured, data can drive real results. At smart panda labs, our analysts are always looking to connect the dots, helping clients determine what’s…

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    digital audits: best practice of championsArtboard 1

    Digital Audits: Best Practice of Champions

    1000 600 Shamir Duverseau

      Audit—not a word that conjures up a warm and fuzzy feeling for most of us. But in the world of digital, an audit is surprisingly more fun than it sounds—our pandas promise it. A digital audit is a study of your brand’s digital capabilities. It’s designed to help you understand where your digital strategy…

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    marketing ROI that really measures up

    Marketing ROI That Really Measures Up

    1000 600 Lisa Martino

    Marketing can be intimidating. You know you need to extend your brand into the marketplace and reach your target audience, but how can you be sure you’ll see a return on your marketing investment? Sometimes it seems like there are endless tactics to explore — and to budget for — so it’s easy to be…

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    success event participation in Adobe SiteCatalyst

    Success Event Participation in Adobe Analytics (SiteCatalyst)

    1000 600 Jessica Porges

    First and foremost, what does enabling participation on a success event mean? Let’s say the main objective of your website is to drive leads; therefore, you have a success event to track form completions. To understand the effectiveness of your form, you likely run a report to measure form completions by calculating: Form Completions /…

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    the wisdom of one herbert hoover. who knewArtboard 1

    The Wisdom of One Herbert Hoover. Who Knew?

    1000 600 Shamir Duverseau

    I heard that Herbert Hoover once said, “the only problem with Capitalism is Capitalists.” It’s a bit scary how much sense that makes to me, but when I consider my career in the world that is Corporate America, it’s not so scary anymore. Maybe a bit more like sad. That all being said, this is…

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