web design

    10 Tips for Website “Redesigns” in 2018

    1024 693 Shamir Duverseau

    It’s the start of a new year, which means everyone is making their resolutions—and already breaking them, too. To be honest, I am not a fan of resolutions. While I applaud the intent to set goals and meet them, the data shows that making one-time resolutions, for most of us, doesn’t work. As a digital…

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    Customer Empathy and Selling the Click

    1024 536 Charlene Hixon

    email marketing takeaways from MarketingSherpa’s 2016 Summit Recently I had the great fortune of attending MarketingSherpa’s 2016 Summit in Las Vegas. As a digital communications consultant for Smart Panda Labs, I took advantage of coaching clinics with top email-experts, taking a deep dive into areas that are important to my expertise, including email best practices,…

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    digital audits: best practice of championsArtboard 1

    Digital Audits: Best Practice of Champions

    1000 600 Shamir Duverseau

      Audit—not a word that conjures up a warm and fuzzy feeling for most of us. But in the world of digital, an audit is surprisingly more fun than it sounds—our pandas promise it. A digital audit is a study of your brand’s digital capabilities. It’s designed to help you understand where your digital strategy…

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    Giving Your Site the UX Factor

    500 230 Cheryl Myers

      While the tools we use to create and measure the success of digital media continue to evolve, the success of your site or application still hinges on just one thing: the value it brings to your customers. How users experience your site—and how they feel about it when they leave—will determine whether you win…

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    a client’s question about responsive design

    A Client’s Question About Responsive Design

    1000 668 Shamir Duverseau

    We recently had a client email a question about responsive design.  He asked… “You once mentioned in a meeting that you and SPL were not fans of responsive design. I assume you favor a separate mobile experience. I was curious as to why you thought that. Have you seen anything or had any experiences that…

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    The More Things Change…

    1000 610 Shamir Duverseau

    With all the advancements in technology we see occurring almost every day, it’s sometimes easy to forget that the people using the technology don’t change quite as quickly.  When all is said and done, people do what they always do.  They simply try their best to find a way to make the tools provided to…

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