search engine optimization

    Where Has All the Original Content Gone?

    1024 576 Alex Corzo

    I recently stumbled upon a local agency’s blog while conducting some online research. The blog appeared to offer some interesting reads on digital marketing topics, much like we hope to do here on our smart panda blog. About halfway through reading the first post, however, I was hit with déjà vu. Hadn’t I seen this…

    read more
    seo essentials

    5 Often-Overlooked SEO Essentials

    1024 544 Lisa Martino

    Search engine optimization (SEO) is a discipline that requires just that—discipline. Think Daniel of the Karate Kid (the prized 80’s version, please) painting the fence, again and again. Tedious though it may seem, maintaining an error-free and well-optimized site can lead to improved rankings on search engine results pages (SERPs) and long-term traffic success. But…

    read more

    Keeping Up with SEO: Smart Panda Tidbits from Search Engine Watch’s ‪#‎ConnectConference

    564 413 Lisa Martino

    Earlier this month, my colleague Lindsey Murray and I attended Search Engine Watch’s first Connect Conference, a brand new industry event that brought together top practitioners and innovators from around the globe to discuss in the very latest technology, strategy and thinking across paid and organic search. I was impressed with the turnout, energy, outstanding…

    read more
    Demystifying search engine optimization

    Demystifying Search Engine Optimization

    1001 668 Lisa Martino

    When it comes to driving website traffic, few factors have more significance than keyword search rankings. Everyone wants to see their company at the top of Google, Yahoo or Bing’s search results, but as hard as you may wish, there is no magic button that will send your site soaring to the No. 1 spot.…

    read more
    digital audits: best practice of championsArtboard 1

    Digital Audits: Best Practice of Champions

    1000 600 Shamir Duverseau

      Audit—not a word that conjures up a warm and fuzzy feeling for most of us. But in the world of digital, an audit is surprisingly more fun than it sounds—our pandas promise it. A digital audit is a study of your brand’s digital capabilities. It’s designed to help you understand where your digital strategy…

    read more
    the art and science of pay-per-click advertising

    The Art and Science of Pay-Per-Click Advertising

    1000 584 Lisa Martino

    Every day, millions of people are searching online. They are searching for answers to problems, people, products, new places to eat and great places to stay. Each one of these searches is an opportunity for businesses to appear in those results and attract new customers. Are you leveraging those opportunities in your digital strategy? Here…

    read more