search engine marketing

    2019 Panda Predictions

    1024 467 Shamir Duverseau

    The new year is upon us and, if 2018 is any indication, we will likely see the world transform in ways big and small, including disruptions in culture, technology, and business. While we may not have a crystal ball, our smart pandas most certainly have some predictions for the world of digital marketing in 2019.…

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    Make an SEM Audit Part of Your 2017 Goals

    1024 587 Lisa Martino

    As a Google Premier Partner, Smart Panda Labs is often asked to play the role of a third party auditor. This means conducting a thorough review of a company’s existing PPC accounts. The impetus for an audit varies from client to client—sometimes they want insight on how well their marketing team (or agency) is doing. Other…

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    Our “Testing Story” Hits the Optimizely Blog

    854 480 Alex Corzo

    At Smart Panda Labs, we know a thing or two about A/B testing. We’re also an Optimizely Solutions Partner, which means we help clients utilize this impressive testing and personalization platform to optimize digital experiences for their customers. This is why we jumped at the chance to be a guest author on the Optimizely blog, which…

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    seo essentials

    5 Often-Overlooked SEO Essentials

    1024 544 Lisa Martino

    Search engine optimization (SEO) is a discipline that requires just that—discipline. Think Daniel of the Karate Kid (the prized 80’s version, please) painting the fence, again and again. Tedious though it may seem, maintaining an error-free and well-optimized site can lead to improved rankings on search engine results pages (SERPs) and long-term traffic success. But…

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    google removed right-hand sidebar ads from search engine results.

    Paid Search in Google’s Post-Sidebar Era

    800 533 Lisa Martino

    Earlier this year, it was heavily rumored that Google would be nixing right-rail paid search ads in desktop search engine results pages. And as we saw last month, that rumor proved true. Google rolled out a dramatic, worldwide change that removes ads from the right side of its desktop search results, placing them only at…

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    Bring Your Brand into Alignment with a Digital Strategy

    900 496 Shamir Duverseau

    From your storefront to your social media pages to your CRM, no aspect of your company should be operating in a vacuum. Why? Because to consumers, your ads, database, website and storefront are one in the same. There are many touch points but just one brand. So what happens when these touch points are operating…

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    Search Engine Watch

    Hot Paid Search Topics at Search Engine Watch’s #ConnectConference

    500 200 admin

    Last week, my colleague Lisa Martino and I attended Search Engine Watch’s first Connect Conference. Honing in on paid search tracks, I found myself inundated with fascinating, high-level topics as well as the technical nitty gritty that helps search engine marketing professionals like me translate concepts to action (as well as totally geeking-out!). Below are…

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    Keeping Up with SEO: Smart Panda Tidbits from Search Engine Watch’s ‪#‎ConnectConference

    564 413 Lisa Martino

    Earlier this month, my colleague Lindsey Murray and I attended Search Engine Watch’s first Connect Conference, a brand new industry event that brought together top practitioners and innovators from around the globe to discuss in the very latest technology, strategy and thinking across paid and organic search. I was impressed with the turnout, energy, outstanding…

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    related realty company logo

    The Related Companies: a PPC Transformation

    564 200 Lisa Martino

    Leading-edge companies deserve digital strategies that provide real return on investment and help them stay ahead of the curve. But these digital strategies are not achieved easily. They require an approach that is part science and part art, and they need to be carefully maintained and continually optimized for the best results. All too often,…

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    Demystifying search engine optimization

    Demystifying Search Engine Optimization

    1001 668 Lisa Martino

    When it comes to driving website traffic, few factors have more significance than keyword search rankings. Everyone wants to see their company at the top of Google, Yahoo or Bing’s search results, but as hard as you may wish, there is no magic button that will send your site soaring to the No. 1 spot.…

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