personalization

    3 Steps to Knowing Your Customers Better

    1024 467 Shamir Duverseau

    According to NationalDayCalendar.com, Get to Know Your Customers Day is observed annually on the third Thursday of each quarter (January, April, July, October). It’s a day intended to encourage businesses to reach out to their patrons and get to know them better. Oh, you had no idea that today was Get to Know Your Customers…

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    What Digital Marketers Can Learn from Amazon’s Purchase of Whole Foods Market

    840 460 Jessica Porges

    My kids are back in school, and Amazon just closed their deal to buy Whole Foods Market. What do these events have to do with one another, you ask? A lot. As with all things Amazon, their focus is on me—the customer—and my experience. The more they know about me, the more relevant my experience…

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    Email, We’re Gonna Party Like it’s Our Birthday

    1024 594 Alex Corzo

    I’ll come right out and say it—today is my birthday. Send the cake and presents this way! If you need more reason to celebrate, I recently discovered that I share my birth month with another mover and shaker. Last week email turned 46—older than the Internet itself—and it’s still looking great. In fact, of all…

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    Email Marketing — More Than a One-Night Stand

    1024 546 Charlene Hixon

    email marketing that’s more than a one-night stand My husband thinks all marketing tactics, particularly emails, come from the dark side. He is wary of being “tricked” into buying something and absolutely hates receiving emails that have persistent offers in them. I think he’s mad because in fact he’s a sucker who is too easily…

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