optimization

    4 Methods for Improving Conversion Rates

    752 470 Shamir Duverseau

    Conversion rate optimization— it’s a mouthful. It’s also a science and an art … and frankly, a lot of work. But few aspects of your digital marketing strategy are more important than this cumbersome term. Our crowd of friends at Wikipedia define conversion rate optimization (CRO) as, “a system for increasing the percentage of visitors…

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    3 Ways to Get More from A/B Testing

    1024 512 Shamir Duverseau

    3 ways to maximize the value of your a/b testing platform “Why isn’t everyone doing this?” That was the overwhelming thought that went through my head the first time I was introduced to A/B testing almost a decade ago. Now, 10 years later, I am still in awe of the number of organizations that have…

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    Our “Testing Story” Hits the Optimizely Blog

    854 480 Alex Corzo

    At Smart Panda Labs, we know a thing or two about A/B testing. We’re also an Optimizely Solutions Partner, which means we help clients utilize this impressive testing and personalization platform to optimize digital experiences for their customers. This is why we jumped at the chance to be a guest author on the Optimizely blog, which…

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