marketing technology

    What We Learned from Opticon ’17 — and Office Space

    800 485 Shamir Duverseau

    My colleagues and I recently returned from Optimizely’s annual conference, Opticon 2017, in Las Vegas. The focus of this year’s event was on building and scaling a culture of experimentation across teams, channels, products and device. The three-day conference was attended by more than 1200 executives, product managers, marketers, testing novices, experimentation gurus and developers. As…

    read more

    What Digital Marketers Can Learn from Amazon’s Purchase of Whole Foods Market

    840 460 Jessica Porges

    My kids are back in school, and Amazon just closed their deal to buy Whole Foods Market. What do these events have to do with one another, you ask? A lot. As with all things Amazon, their focus is on me—the customer—and my experience. The more they know about me, the more relevant my experience…

    read more