google adwords

    Smart Panda Labs Presents at Salesforce.org and Brandeis University Marketers Meet-up

    1024 467 Shamir Duverseau

    Press Release: Shamir Duverseau, co-founder of Smart Panda Labs, will discuss how to reduce ad spend in higher ed for higher conversion rates.

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    google removed right-hand sidebar ads from search engine results.

    Paid Search in Google’s Post-Sidebar Era

    800 533 Lisa Martino

    Earlier this year, it was heavily rumored that Google would be nixing right-rail paid search ads in desktop search engine results pages. And as we saw last month, that rumor proved true. Google rolled out a dramatic, worldwide change that removes ads from the right side of its desktop search results, placing them only at…

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    Search Engine Watch

    Hot Paid Search Topics at Search Engine Watch’s #ConnectConference

    500 200 admin

    Last week, my colleague Lisa Martino and I attended Search Engine Watch’s first Connect Conference. Honing in on paid search tracks, I found myself inundated with fascinating, high-level topics as well as the technical nitty gritty that helps search engine marketing professionals like me translate concepts to action (as well as totally geeking-out!). Below are…

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    related realty company logo

    The Related Companies: a PPC Transformation

    564 200 Lisa Martino

    Leading-edge companies deserve digital strategies that provide real return on investment and help them stay ahead of the curve. But these digital strategies are not achieved easily. They require an approach that is part science and part art, and they need to be carefully maintained and continually optimized for the best results. All too often,…

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    marketing ROI that really measures up

    Marketing ROI That Really Measures Up

    1000 600 Lisa Martino

    Marketing can be intimidating. You know you need to extend your brand into the marketplace and reach your target audience, but how can you be sure you’ll see a return on your marketing investment? Sometimes it seems like there are endless tactics to explore — and to budget for — so it’s easy to be…

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    getting the payoff from paid search

    Getting the Payoff from Paid Search

    1000 600 Lisa Martino

    It’s a story we hear often — a paid search campaign is not driving enough leads, and the leads it does bring come at too high a cost. While pay-per-click campaigns can be very efficient compared to other advertising channels (you pay only for clicks) and highly controllable (you determine the message that’s displayed), there…

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    the art and science of pay-per-click advertising

    The Art and Science of Pay-Per-Click Advertising

    1000 584 Lisa Martino

    Every day, millions of people are searching online. They are searching for answers to problems, people, products, new places to eat and great places to stay. Each one of these searches is an opportunity for businesses to appear in those results and attract new customers. Are you leveraging those opportunities in your digital strategy? Here…

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