email optimization

    Increasing Email Engagement with Simple Testing

    1024 467 Alex Corzo

    It’s easy to become complacent with your digital marketing efforts. Take email, for example. You deploy communications, people open them at a satisfactory rate, you move on to the next agenda item. But if you asked a smart panda, they’d tell you that you might be leaving considerable engagement on the table—and missing out on…

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    The Future of Email is Interactive

    752 470 Charlene Hixon

    It’s been 46 years since Ray Tomlinson sent the first ever email. The history of email itself is a fascinating evolution, and the progress in email marketing, especially of late, has been exponential. As a CRM + database marketing expert at Smart Panda Labs, it’s my job to keep up with these rapid changes. With that…

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    Email, We’re Gonna Party Like it’s Our Birthday

    1024 594 Alex Corzo

    I’ll come right out and say it—today is my birthday. Send the cake and presents this way! If you need more reason to celebrate, I recently discovered that I share my birth month with another mover and shaker. Last week email turned 46—older than the Internet itself—and it’s still looking great. In fact, of all…

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    Customer Empathy and Selling the Click

    1024 536 Charlene Hixon

    email marketing takeaways from MarketingSherpa’s 2016 Summit Recently I had the great fortune of attending MarketingSherpa’s 2016 Summit in Las Vegas. As a digital communications consultant for Smart Panda Labs, I took advantage of coaching clinics with top email-experts, taking a deep dive into areas that are important to my expertise, including email best practices,…

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