email marketing

    2019 Panda Predictions

    1024 467 Shamir Duverseau

    The new year is upon us and, if 2018 is any indication, we will likely see the world transform in ways big and small, including disruptions in culture, technology, and business. While we may not have a crystal ball, our smart pandas most certainly have some predictions for the world of digital marketing in 2019.…

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    Digital Marketing: What’s Now + What’s Next

    1024 467 Charlene Hixon

    It seems like with every passing day our digital world is exponentially more exciting — and more personal. Google knows when it’s cold in my house, Apple knows when and where I go for my run and Amazon knows what I bought for my grandmother last month. Personalization is happening at our fingertips, on our wrists…

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    Homer Simpson D'oh!

    5 Components to an Email Apology

    531 323 Alex Corzo

    Don’t worry, it’s happened to the best of us. You sent a marketing email too soon and left placeholder copy in the subject line—you know, the dreaded “Subject Line Goes Here.” Your invitations had the wrong date on them. Your team sent a members-only promotion—to non-members. Your automation went haywire and sent seven simultaneous, identical…

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    What Digital Marketers Can Learn from Amazon’s Purchase of Whole Foods Market

    840 460 Jessica Porges

    My kids are back in school, and Amazon just closed their deal to buy Whole Foods Market. What do these events have to do with one another, you ask? A lot. As with all things Amazon, their focus is on me—the customer—and my experience. The more they know about me, the more relevant my experience…

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    4 Methods for Improving Conversion Rates

    752 470 Shamir Duverseau

    Conversion rate optimization— it’s a mouthful. It’s also a science and an art … and frankly, a lot of work. But few aspects of your digital marketing strategy are more important than this cumbersome term. Our crowd of friends at Wikipedia define conversion rate optimization (CRO) as, “a system for increasing the percentage of visitors…

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    The Future of Email is Interactive

    752 470 Charlene Hixon

    It’s been 46 years since Ray Tomlinson sent the first ever email. The history of email itself is a fascinating evolution, and the progress in email marketing, especially of late, has been exponential. As a CRM + database marketing expert at Smart Panda Labs, it’s my job to keep up with these rapid changes. With that…

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    Email, We’re Gonna Party Like it’s Our Birthday

    1024 594 Alex Corzo

    I’ll come right out and say it—today is my birthday. Send the cake and presents this way! If you need more reason to celebrate, I recently discovered that I share my birth month with another mover and shaker. Last week email turned 46—older than the Internet itself—and it’s still looking great. In fact, of all…

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    Trick and Treat — The State of Digital on the 2016 Campaign Trail

    1024 576 Tu Nguyen-Brown

    Whether you’re trick-or-treating as Hillary Clinton or Donald Trump today, you’re probably as happy as I am that the 2016 presidential election cycle is finally drawing to a close. While much of this contentious and bizarre campaign season seems anything but sophisticated, it is in fact the most technologically advanced election in history. As Inc.com’s Paul…

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    Email Marketing — More Than a One-Night Stand

    1024 546 Charlene Hixon

    email marketing that’s more than a one-night stand My husband thinks all marketing tactics, particularly emails, come from the dark side. He is wary of being “tricked” into buying something and absolutely hates receiving emails that have persistent offers in them. I think he’s mad because in fact he’s a sucker who is too easily…

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    Customer Empathy and Selling the Click

    1024 536 Charlene Hixon

    email marketing takeaways from MarketingSherpa’s 2016 Summit Recently I had the great fortune of attending MarketingSherpa’s 2016 Summit in Las Vegas. As a digital communications consultant for Smart Panda Labs, I took advantage of coaching clinics with top email-experts, taking a deep dive into areas that are important to my expertise, including email best practices,…

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