digital experience

    Smart Panda Labs Appoints New Director of Client Success

    1024 467 Shamir Duverseau

    Press Release: Lisa Edwards, formerly with The Walt Disney Company, will guide clients’ digital strategy and optimization of the considered purchase customer journey.

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    Is Digital Experience Worth More Than Conversions?

    1024 467 Shamir Duverseau

    Digital excellence is about the experience. Being a digital leader means shifting from a mindset of conversion rate optimization (CRO) to one of digital experience optimization (DXO). We’re not implying that conversions don’t matter but instead that a broader view is necessary. Growth-minded organizations must pay attention to each touchpoint between a customer and their…

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