customer intelligence

    Data, Diversity, and Design

    1024 467 Shamir Duverseau

    Does diversity in design make a difference? What key role does design play in this process? And if so, how do we measure this and tie it to meeting and exceeding business goals? These were some of the questions we tackled last month at the dmi: Diversity in Design conference in Washington D.C. In our session, and in this post, we explore how this understanding of human cognition squares with our roles as designers and digital strategists, including how and why digital experiences should reflect the realities of the diverse audiences for whom we are designing.

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    Salesforce is Getting (Even More) Personal

    1024 467 Alex Corzo

    Several of my colleagues and I recently returned from the 2018 Salesforce Connections conference in Chicago — an outstanding event focused on supporting connected customer journeys. There were dozens of sessions designed to help digital marketers better understand how to how to create personalized experiences at every touchpoint, specifically in light of constantly evolving technology…

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    What Digital Marketers Can Learn from Amazon’s Purchase of Whole Foods Market

    840 460 Jessica Porges

    My kids are back in school, and Amazon just closed their deal to buy Whole Foods Market. What do these events have to do with one another, you ask? A lot. As with all things Amazon, their focus is on me—the customer—and my experience. The more they know about me, the more relevant my experience…

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    3 Tag Management Systems to Make Your Life Easier

    1024 577 admin

    three tag management systems that will make your life easier Tags—can’t live with them, can’t live without them. That’s what I hear from a lot of marketers, who love the customer behavior insights that tags provide but loathe the tedious upkeep they require. Those little snippets of JavaScript code that enable third-party tracking, analysis and…

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    Measure for Measure: Making Analytics Count

    1024 586 Jessica Porges

    So much in life can’t be measured. Career satisfaction, the joys of parenthood, the value of friendship (not directly equivalent to one’s number of Facebook friends, btw). But in digital marketing, the reverse is true. Not only is there seemingly no end to what we can measure, the quotable Peter Drucker was right when he…

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