Category: crm
Shamir Duverseau

Smart Panda Labs Announces Certification as a Salesforce Consulting Partner

Orlando, FL – January 28, 2020  — Smart Panda Labs, a digital consultancy that leverages data and creative intelligence to drive customer lifetime value, today announced its certification as a Salesforce Consulting Partner.  As a Salesforce Consulting Partner, Smart Panda Labs enriches its service offerings to support clients with existing Salesforce applications or to lead successful implementations of world-class, cloud-based solutions.

”We partner with technology leaders who will enable us to further optimize the customer journey and building customer relationships is an integral part of that journey,” said Shamir Duverseau, co-founder and managing director of Smart Panda Labs.  “Salesforce offers a premier set of solutions that bring together processes, technology and people to improve customer acquisition and increase customer retention – all on a single integrated platform. As a Salesforce partner, we can now capitalize on the power of the Salesforce ecosystem to help our clients generate more prospects and increase revenue through a personalized customer experience.”

 

Salesforce Offerings

“We’re delighted to have Smart Panda Labs join the community of Salesforce Consulting Partners who are vital to enabling unparalleled customer success in every industry and every market around the world,” noted Tyler Prince, EVP of Industries & Partners at Salesforce.

The Smart Panda Labs team of data analytics and business intelligence experts use CRM to help their clients to build and manage customer relationships and all associated data and information as well as acquisition, content marketing, automation, and predictive intelligence.  Salesforce certification strengthens these capabilities with Salesforce-authorized services for:

  • Discovery assessment to evaluate an existing Salesforce Marketing Cloud implementation or gather requirements for a new one.
  • Strategic planning to ensure key business processes are addressed.
  • Implementation designed to integrate Salesforce with existing applications and accelerate the time to value.
  • Customized management solutions for continuous optimization of new customer acquisition and customer retention strategies and tactics.

“The ability to deliver these services to our clients is mutually beneficial,” said Duverseau. “These services drive client success and Salesforce certification is strategic to our growth in the coming months.”

About Smart Panda Labs 

Smart Panda Labs is a digital consulting firm that drives customer lifetime value by optimizing every digital experience along the customer journey in a variety of considered purchase industries such as higher ed, travel and hospitality, healthcare, real estate, retail, and technologyMWBE-owned and founded in 2010 by digital strategy experts from Fortune 1000 companies, Smart Panda Labs is focused on the strength of data-driven and creative intelligence to increase their clients’ new customer acquisition and improve customer retention Visit Smart Panda Labs. Follow us on LinkedIn and Twitter.

Category: crm
Shamir Duverseau

3 Steps to Knowing Your Customers Better

According to NationalDayCalendar.com, Get to Know Your Customers Day is observed annually on the third Thursday of each quarter (January, April, July, October). It’s a day intended to encourage businesses to reach out to their patrons and get to know them better.

Oh, you had no idea that today was Get to Know Your Customers Day? Me neither. Evidently, I missed National Salami Day and National Ampersand Day last month as well, but luckily, I am catching this one just in time. All joking aside, taking a day a quarter to reflect on consumer insights and personalization is more than a great idea—it’s essential to your marketing strategy.

So, in honor of this occasion, here are three basic steps we can all follow to learn more about our customers and act accordingly.

#1 Learn their preferences

The best way to collect customer preferences? Ask them! If they are a part of your email database, send an email and ask them what they would like to learn more about, what products or services they are interested in, how and when they want to hear from you.

You can also capture this information while visitors are on your site. Software tools such as Qualtrics, HotJar, and SurveyMonkey enable you to serve visitors with a simple survey while they are already engaging with your brand.

Today’s consumers expect personalization, so they will appreciate that you’re taking an interest in their preferences.

#2 Store their preferences

Now that you asked for the information, you have to put it somewhere—ideally a client relationship management (CRM) system. Because this information may be coming from various sources, a customer data platform like Tealium can help you unify and accurately connect those data points to the same person across multiple touchpoints and send that information to your CRM. This way you can build a comprehensive customer view in real time and take the next steps within the technologies you already use.

3) Use their preferences

You’ve asked the right questions and collected the right information. To make all that data valuable, you have to act on it. Your customers’ preferences should be reflected in the experiences you provide for them. You’ll be showing them that what they say matters, while simultaneously encouraging further engagement with and loyalty to your brand.

There are countless ways to leverage customer insights to further engagement and personalization. As one example, we recently built a personalization campaign for a travel client that promoted travel destinations based on data; if most New York residents who visited the site ended up booking a stay in Florida, the site would promote Florida offers for all visitors from New York. However, once that same New York person visited a specific destination page on the site, such as California, the promotional offers would shift from Florida to California. This use of customer preference data increased revenue per visit by 45%.

As marketers, we tend to make decisions based on our personal experiences and opinions. But the truth is, it’s not about us.

You may not be able to achieve 1:1 personalization or engagement—at least not across all touchpoints. Most businesses can’t. However, most brands can get a lot closer than they are today. And the closer you get—the better you get to know your customer—the better the results.

Key Takeaways

  • Today’s consumers expect personalization, so they will appreciate that you’re taking an interest in their preferences The best way to collect customer preferences? Ask them!
  • Software tools such as Qualtrics, HotJar, and SurveyMonkey enable you to serve visitors with a simple survey while they are already engaging with your brand.
  • Data about consumers needs to be stored somewhere; a customer data platform like Tealium can help you unify and accurately connect those data points to the same person across multiple touchpoints and send that information to your CRM.
  • Your customers’ preferences should be reflected in the experiences you provide for them. You’ll be showing them that what they say matters, while simultaneously encouraging further engagement with and loyalty to your brand.