consumer insights

    Is digital experience worth more than conversions?

    1024 467 Shamir Duverseau

    Digital excellence is about the experience. Being a digital leader means shifting from a mindset of conversion rate optimization (CRO) to one of digital experience optimization (DXO). We’re not implying that conversions don’t matter but instead that a broader view is necessary. Growth-minded organizations must pay attention to each touchpoint between a customer and their…

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    10 Tips for Website “Redesigns” in 2018

    1024 693 Shamir Duverseau

    It’s the start of a new year, which means everyone is making their resolutions—and already breaking them, too. To be honest, I am not a fan of resolutions. While I applaud the intent to set goals and meet them, the data shows that making one-time resolutions, for most of us, doesn’t work. As a digital…

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    What Digital Marketers Can Learn from Amazon’s Purchase of Whole Foods Market

    840 460 Jessica Porges

    My kids are back in school, and Amazon just closed their deal to buy Whole Foods Market. What do these events have to do with one another, you ask? A lot. As with all things Amazon, their focus is on me—the customer—and my experience. The more they know about me, the more relevant my experience…

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    The Future of Email is Interactive

    752 470 Charlene Hixon

    It’s been 46 years since Ray Tomlinson sent the first ever email. The history of email itself is a fascinating evolution, and the progress in email marketing, especially of late, has been exponential. As a CRM + database marketing expert at Smart Panda Labs, it’s my job to keep up with these rapid changes. With that…

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